FSV Tripled Demos Leading to Rise in Qualified Leads
Company Size
200-1,000
Region
- America
Country
- United States
Product
- VorsightBP’s Persuasive Prospecting program
Tech Stack
- Interactive workshop learning
- Cold calling best practices
- Time management tools
Implementation Scale
- Departmental Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- System Integration
- Training
About The Customer
FSV is a company that was traditionally focused on targeting large enterprise companies. However, they decided to shift their focus to small to mid-sized companies to explore new growth opportunities. This transition required a change in their approach to sourcing new business, moving away from relying strictly on referrals. To support this shift, FSV needed to build a newly structured sales team and equip front-line managers with the tools to sustain the team’s momentum.
The Challenge
FSV wanted to shift the focus from targeting large enterprise companies to a new area for growth, the small to mid-sized company. As a result, FSV’s approach to sourcing new business was in transition away from relying strictly on referrals.
The Solution
FSV utilized VorsightBP’s Persuasive Prospecting program to build a newly structured sales team and equip front-line managers with the necessary tools. The training included a combination of interactive workshop learning, exercises, role-playing, and a demonstration of cold calling best practices through live calling on speakerphone. Additionally, a restructured weekly schedule was implemented to improve time management. The manager training aimed to utilize interactive discussion-oriented sessions to outline a plan to sustain momentum and provide sales leaders with concrete 'to-dos' and a time frame for implementation.
Operational Impact
Quantitative Benefit
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