From 100 to 20,000 Monthly Candidates - McDonald’s Leverages Automation for Social Media Sourcing
Company Size
1,000+
Region
- Asia
Country
- Philippines
Product
- Talkpush
- Facebook Messenger
Tech Stack
- Automation
- Social Media Integration
- Chatbots
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Machine Learning
Applicable Industries
- Food & Beverage
Applicable Functions
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
About The Customer
McDonald’s Philippines is a major fast-food chain with over 635 stores across the country. As part of the global McDonald’s brand, the Philippines branch is committed to providing high-quality food and service to its customers. The company employs a large workforce to manage its extensive network of restaurants, requiring a robust and efficient recruitment process to ensure that they can hire the best talent for various roles, including restaurant management and crew positions. McDonald’s Philippines is known for its innovative approach to business operations and its commitment to leveraging technology to improve efficiency and customer satisfaction.
The Challenge
McDonald’s Philippines faced a significant challenge in managing their recruitment process efficiently. With over 635 stores in the country, the company needed to streamline their hiring process for restaurant management and crew positions. The traditional methods were time-consuming, with response times to candidates taking up to 5 days. Additionally, the volume of applicants was relatively low, with only about 100 unique candidates per month. The company needed a solution that could handle a higher volume of applications, improve response times, and enhance the overall candidate experience.
The Solution
To address their recruitment challenges, McDonald’s Philippines implemented Talkpush, a recruitment automation platform, in May 2019. The integration included various job boards, Facebook Messenger, resume uploads, online ads, and landing pages. This comprehensive approach allowed McDonald’s to automate their sourcing and screening processes, significantly reducing the response time to candidates from 5 days to just 12 hours. Additionally, the company launched a custom bot in July, which led to a significant shift in candidate preferences, with 88% of applicants completing their applications via Facebook Messenger. The Talkpush integration not only improved the candidate experience but also enabled McDonald’s to process a higher volume of applications more efficiently.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
The Kellogg Company
Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.
Case Study
HEINEKEN Uses the Cloud to Reach 10.5 Million Consumers
For 2012 campaign, the Bond promotion, it planned to launch the campaign at the same time everywhere on the planet. That created unprecedented challenges for HEINEKEN—nowhere more so than in its technology operation. The primary digital content for the campaign was a 100-megabyte movie that had to play flawlessly for millions of viewers worldwide. After all, Bond never fails. No one was going to tolerate a technology failure that might bruise his brand.Previously, HEINEKEN had supported digital media at its outsourced datacenter. But that datacenter lacked the computing resources HEINEKEN needed, and building them—especially to support peak traffic that would total millions of simultaneous hits—would have been both time-consuming and expensive. Nor would it have provided the geographic reach that HEINEKEN needed to minimize latency worldwide.
Case Study
Energy Management System at Sugar Industry
The company wanted to use the information from the system to claim under the renewable energy certificate scheme. The benefit to the company under the renewable energy certificates is Rs 75 million a year. To enable the above, an end-to-end solution for load monitoring, consumption monitoring, online data monitoring, automatic meter data acquisition which can be exported to SAP and other applications is required.
Case Study
Coca Cola Swaziland Conco Case Study
Coco Cola Swaziland, South Africa would like to find a solution that would enable the following results: - Reduce energy consumption by 20% in one year. - Formulate a series of strategic initiatives that would enlist the commitment of corporate management and create employee awareness while helping meet departmental targets and investing in tools that assist with energy management. - Formulate a series of tactical initiatives that would optimize energy usage on the shop floor. These would include charging forklifts and running cold rooms only during off-peak periods, running the dust extractors only during working hours and basing lights and air-conditioning on someone’s presence. - Increase visibility into the factory and other processes. - Enable limited, non-intrusive control functions for certain processes.
Case Study
Temperature Monitoring for Restaurant Food Storage
When it came to implementing a solution, Mr. Nesbitt had an idea of what functionality that he wanted. Although not mandated by Health Canada, Mr. Nesbitt wanted to ensure quality control issues met the highest possible standards as part of his commitment to top-of-class food services. This wish list included an easy-to use temperature-monitoring system that could provide a visible display of the temperatures of all of his refrigerators and freezers, including historical information so that he could review the performance of his equipment. It also had to provide alert notification (but email alerts and SMS text message alerts) to alert key staff in the event that a cooling system was exceeding pre-set warning limits.
Case Study
Coca-Cola Refreshments, U.S.
Coca-Cola Refreshments owns and manages Coca-Cola branded refrigerators in retail establishments. Legacy systems were used to locate equipment information by logging onto multiple servers which took up to 8 hours to update information on 30-40 units. The company had no overall visibility into equipment status or maintenance history.
