Bubble Group > Case Studies > FreeTime: Encouraging Real-Life Social Interactions through IoT

FreeTime: Encouraging Real-Life Social Interactions through IoT

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Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Buildings
  • Cement
Use Cases
  • Building Automation & Control
  • Time Sensitive Networking
About The Customer
FreeTime is designed for heavy social media users who are looking for real-life social interactions. The app is particularly beneficial for those who feel isolated and lonely due to excessive use of social media. It provides a platform for these individuals to schedule and manage their free time effectively, encouraging them to spend more time with friends in person rather than through a screen. The app's user-friendly interface and unique features, such as user profile pages with clean URLs, make it easy for users to share their availability with friends and plan hangouts.
The Challenge
The rise of social media platforms has paradoxically led to increased feelings of loneliness among heavy users. According to a survey, 73% of heavy social media users report feelings of loneliness, and three out of every five Americans are lonely. Despite the promise of social media to connect people, it has failed to facilitate real friendships. The act of scrolling through a feed is no substitute for human connection. The challenge was to create a solution that encourages people to put down their phones and spend time with friends in real life. The founders of FreeTime, both product managers, had a clear vision for such an app but lacked the necessary coding skills to build it. They also had specific requirements for the app, such as user profile pages with clean URLs based on usernames, which most no-code platforms could not meet.
The Solution
FreeTime, an app built on Bubble's no-code platform, was developed to address this challenge. The app allows users to sign up, add in their free time, and send a link to their friends. Friends can then book time to hang out without needing to sign up or download anything. If friends do sign up, users can follow them and stay updated on when they're free, then book a hangout with a quick tap. The app was built on Bubble because it met all the specific requirements the founders had, including the ability to create user profile pages with clean URLs based on usernames. This feature is crucial as it allows users to share a nice URL with their friends. With Bubble, it's easy to populate a page with user-specific content based on the URL.
Operational Impact
  • FreeTime has been successful in encouraging users to spend more time with friends in real life, thereby addressing the issue of loneliness among heavy social media users. The app's design and user experience have received positive feedback, indicating that users find it easy to use and effective in facilitating real-life social interactions. The founders plan to continue improving FreeTime and adding features that make it easier to connect with friends. The success of FreeTime also demonstrates the potential of no-code platforms like Bubble in enabling individuals with no coding skills to build functional and successful apps.
Quantitative Benefit
  • FreeTime achieved the #2 slot on ProductHunt on launch day.
  • The app received over 500 sign ups quickly after launch.

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