Free Delivery to Store Provides Halfords with a Key Strategic Advantage
Company Size
1,000+
Region
- Europe
Country
- United Kingdom
Product
- MetaPack Manager
- Supplier Direct
- Ship to Store
- Range Expansion
Tech Stack
- SAP
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Automotive
- Retail
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Halfords is a well-established brand that was founded in 1902. The company operates more than 460 retail stores throughout the UK and ROI, with its head office located in Worcestershire. Halfords offers a comprehensive range of products to consumers interested in automobiles, leisure, cycling, and more. The company's multichannel strategy has grown in combination with the Halfords store network to provide a compelling array of services to meet changing consumer behaviors as online becomes more and more embedded in everyday life. The company's website offers 30,000 product lines, providing a truly comprehensive range to its customers.
The Challenge
Halfords, a company offering 30,000 product lines related to automobiles, leisure, cycling, and more, wanted to keep up with the changing consumer behaviors as online shopping becomes more prevalent. The company aimed to launch a service that allows consumers to order goods online and collect them from a local store at no extra delivery cost. This was in response to the changing shopping habits of their customers who increasingly move between Halfords stores and the brand’s website. The challenge was to implement this without incurring any additional implementation, resource, or cost requirements.
The Solution
Halfords had previously overhauled its ‘direct from supplier’ process by adopting MetaPack’s Supplier Direct solution. Each morning order data is imported from SAP to MetaPack with the click of just one button. Each supplier can then log onto MetaPack through a web interface to see all of their Halfords orders as pre-allocated consignments. MetaPack prints the carrier labels for the supplier and sends collection notices to the appropriate carrier. Both the suppliers’ and Halfords’ customer service teams have full visibility into delivery information. With this process already in place, it was easy for Halfords to add the ‘free delivery to store’ option without any additional implementation, resource or cost requirements.
Operational Impact
Quantitative Benefit
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