Text > Case Studies > FOX RENT A CAR: Grasping new opportunities through an online chat

FOX RENT A CAR: Grasping new opportunities through an online chat

Text Logo
Company Size
200-1,000
Region
  • America
Country
  • United States
Product
  • LiveChat
Tech Stack
  • LiveChat
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Brand Awareness
  • Customer Satisfaction
Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
  • Automotive
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • Software Design & Engineering Services
About The Customer
Fox Rent A Car is a car rental company based in Los Angeles, California. The company was founded in 1989 and has since experienced considerable growth and expansion across the United States. They offer car rental services in 17 major US airports. The company is constantly looking for ways to improve and simplify the car rental process for their customers. They recently identified live chat as a potential solution for the car reservation process and implemented it as part of their business strategy.
The Challenge
Fox Rent A Car, a growing car rental company based in Los Angeles, was looking for ways to simplify the car rental process and improve customer access to their services. They identified live chat as a potential solution for the car reservation process. The goal was to enhance the customer experience on their website by making assistance readily available. They also hoped that by providing a readily available chat option on their site, they would open a new channel of communication and generate new leads.
The Solution
Fox Rent A Car implemented a live chat solution in February 2012. Initially, the live chat was manned by 5 agents, but this number later increased to over 10 consecutive agents. Currently, 36 reservation agents man the stations, with nearly all of them having access to live chat throughout the day. This offers a different type of communication to the traditional methods of phone and email. To handle the high volume of customers, operators use tools that allow for multiple clients to be helped at the same time. The 'Message sneak peek' feature allows operators to see what the client is typing in so that they can start formulating their answer. Fox Rent A Car agents also use a canned response system, which allows operators answering common questions to pull up stored responses for time efficiency and accurate answers.
Operational Impact
  • The live chat option has become an alternative and convenient channel for customers to make a reservation.
  • At times, there are so many clients chatting that there are 25 different chats happening simultaneously.
  • As Fox Rent A Car expands into new locations, the live chat solution will also expand.
Quantitative Benefit
  • The live chat handles as many as 800 chats every day.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.