Forever Direct Boosts Emea Fulfilment Capacity and Service Levels with Manhattan Solutions
Customer Company Size
Large Corporate
Region
- Africa
- Europe
- Middle East
Country
- Netherlands
Product
- Manhattan Associates’ Warehouse Management (WMS)
- Manhattan Associates’ Supply Chain Intelligence (SCI)
Tech Stack
- Warehouse Management System (WMS)
- Supply Chain Intelligence (SCI)
- Warehouse Control System (WCS)
- Enterprise Resource Planning (ERP)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Cost Savings
Technology Category
- Functional Applications - Warehouse Management Systems (WMS)
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Consumer Goods
Applicable Functions
- Warehouse & Inventory Management
- Logistics & Transportation
Use Cases
- Inventory Management
- Warehouse Automation
- Predictive Maintenance
- Supply Chain Visibility
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Forever Direct EU BV is an EMEA importer and distributor of Aloe Vera-based products from its US-based parent company, Forever Living Products. The company operates a regional distribution centre (RDC) in Oud Gastel, Netherlands, to serve around 500,000 independent distributors located in 93 countries. Forever Living Products, founded in 1978, is a US family firm that decided to build a new RDC in the Benelux region to gain better access to its customers across Europe, the Middle East, and Africa (EMEA). The company aims to produce accessible, high-quality products and needed a reliable IT infrastructure to support its centralized logistics operations.
The Challenge
Forever Direct needed to centralize its logistical processes in a new regional distribution centre (RDC) to supply 93 countries in EMEA with Forever Living Products. The company also had to process 'direct delivery' orders for distributors in 19 countries. The original distribution model involved goods being dispatched from multiple distribution centres or directly from the US-based factories, which was complex and inefficient. Surveys indicated that the supply chain was too complex and was slowing down product and information flows. The company needed a modern, centralized distribution approach to meet 100% of the demand and delivery requirements of its distributors.
The Solution
Forever Direct selected Manhattan Associates’ Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions to support its distribution operations in the new RDC. The WMS would drive logistics processes, while the SCI would monitor and further improve supply chain performance. The implementation roadmap for Manhattan’s solutions covered an area of 17,000 sq. m (180,000 sq. ft.) and lasted for 10 months. The deployment aimed to cut costs, optimize staff deployment, improve order fulfillment accuracy, and enhance service levels. Additional systems like Warehouse Control System (WCS), Enterprise Resource Planning (ERP) for sales and operations planning, and transport management and customs software were also implemented. The new IT infrastructure allowed for a more modern way of executing operational processes, ensuring scalability for future growth.
Operational Impact
Quantitative Benefit
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