Federated Media Publishing Case Study
Company Size
1,000+
Region
- America
Country
- United States
Product
- Domo
Tech Stack
- Data Management Platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Business Operation
Services
- Data Science Services
About The Customer
Federated Media Publishing is a San Francisco-based company that operates one of the largest owned and operated real-time ad exchanges in the world. Launched in 2005, it has grown to become the third-largest ad network in the U.S., and the fourth-largest display ad player globally. The company works with hundreds of thousands of independent publishers, representing 180 million monthly uniques and delivering over 3 billion ad requests per day. Federated Media Publishing has redefined the ad industry with its innovative approach and extensive reach.
The Challenge
Federated Media Publishing, one of the largest owned and operated real-time ad exchanges in the world, was facing several challenges. The data they were dealing with was complex and inconsistent across different office locations. This led to an overloaded data management team that was struggling to keep up with the volume and complexity of the data. Additionally, the company needed custom Key Performance Indicators (KPIs) that could provide better insights for executives. The lack of a unified platform for sharing data and automating mundane tasks further exacerbated these challenges.
The Solution
To address these challenges, Federated Media Publishing implemented Domo, a collaborative, easy-to-use platform for sharing data. Domo provided a simple way to automate mundane tasks, freeing up the data management team to focus on more strategic tasks. The platform also offered a customizable executive dashboard that brought all the necessary information together in one place. This made it easier for executives to gain insights from the data and make informed decisions. Domo served as a bridge, enabling better communication between two companies and providing a unique perspective into how their systems were working together and affecting each other.
Operational Impact
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