Fanatics Chooses MicroStrategy to Empower Business Users
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- MicroStrategy
- Amazon Redshift
- MicroStrategy Cloud Platform
Tech Stack
- Amazon Web Services (AWS)
- MicroStrategy
- Hadoop
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Cost Savings
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
- E-Commerce
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- System Integration
- Data Science Services
About The Customer
Fanatics is the largest online retailer of officially licensed sports apparel and merchandise with over $1 billion in revenue every year. Headquartered in Jacksonville, Florida, the company powers e-commerce sites for major professional sports leagues including the NFL, MLB, NHL, NBA, NASCAR, and PGA. It also operates e-commerce sites for leading media brands including NBC Sports, CBS Sports, and FOX Sports.
The Challenge
Fanatics collects a tremendous volume and variety of data. In addition to the data generated from handling over 30 million orders per year, the company collects web traffic and clickstream data from over 250 million annual website visits. They also source data from social media analytics, real-time event results, and news when making business decisions. Fanatics’ legacy reporting system was based in Excel. They faced issues with scalability, usability, and adoption, and sought to implement a modern analytics platform capable of supporting self-service data discovery. Their goal was to empower more business users to make data-driven decisions and more effectively operationalize real-time data via a cloud platform.
The Solution
Fanatics modernized their BI capabilities by tapping into a powerful combination of Amazon Web Services (AWS) cloud technology and MicroStrategy. First, the company moved data storage to the cloud using Amazon Redshift as the primary data warehouse. Next, they chose to deploy MicroStrategy because it could support comprehensive BI capabilities while delivering self-service functionality and stringent security requirements. Additionally, the MicroStrategy Cloud Platform on AWS offered a powerful suite of administrative tools that—when combined with the elasticity of the cloud—enabled Fanatics to automate repetitive tasks and scale up or down at a moment’s notice. Shortly thereafter, Fanatics deployed a Hadoop distribution to help manage and process 500 terabytes of unstructured log data, which they analyze using MicroStrategy.
Operational Impact
Quantitative Benefit
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