Fanatics Boosts Efficiency and Speed with Acquia DAM Solution
Technology Category
- Analytics & Modeling - Computer Vision Software
- Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries
- Apparel
- E-Commerce
Use Cases
- Asset Health Management (AHM)
- Clinical Image Analysis
Services
- System Integration
About The Customer
Fanatics, Inc. is a leading online retailer of sports apparel, equipment, and merchandise. The company is the official partner to Nike and several national sports leagues throughout the U.S. Fanatics operates a popular e-commerce site and boasts an impressive lineup of partners and customers. The company's product content management team, which includes 200 marketers and seven global studios, produces content for more than a million products each year and distributes assets to over 700 internal teams, partners, and customers.
The Challenge
Fanatics, Inc., a popular online retailer of sports apparel and merchandise, faced a significant challenge in managing their vast array of digital assets. The company's product content management team, consisting of 200 marketers and seven global studios, struggled with a network of shared folders that made it difficult to locate specific files. This lack of a centralized, self-serve content repository led to costly workflow inefficiencies, often making it faster to shoot a new image than to find an existing one. The sports world's fast-paced nature further compounded these challenges, as real-time events often dictated the images and content Fanatics needed to create, edit, distribute, publish, or even eliminate. Without a search-friendly solution to house their digital assets, Fanatics was at a crossroads, risking their revenue potential and winning reputation.
The Solution
Fanatics identified a digital asset management (DAM) solution as the answer to their speed and agility challenges. In 2015, they implemented Acquia DAM, a search-friendly system that significantly improved their operations. Acquia DAM uses metadata to make assets searchable within the system, eliminating the need to dig through numerous folders. It also serves as a centralized distribution hub, organizing all raw digital assets and product imagery for easy access by internal teams, partners, and customers. Furthermore, Acquia DAM enables audit and archive, allowing Fanatics to automatically expire or pull down digital assets based on critical dates or events captured in their metadata. The system also provides data and insights that help Fanatics understand how their content is being used and keep the system clean and organized.
Operational Impact
Quantitative Benefit
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