Eurosport's Digital Transformation for PyeongChang 2018 Olympics
Applicable Functions
- Sales & Marketing
About The Customer
Eurosport is a leading sports television network that broadcasts a wide range of sports events, including the Olympics. The network is committed to providing comprehensive coverage of sports events and creating engaging content for its viewers. For the PyeongChang 2018 Olympics, Eurosport wanted to create a platform that would not only showcase the athletes' journey but also serve as the ultimate destination for fans to experience the Olympics. The network partnered with Iris, a global advertising agency, to develop a digital solution that would meet these objectives.
The Challenge
Eurosport, a leading sports television network, was faced with the challenge of effectively capturing and sharing the journey of athletes leading up to the PyeongChang 2018 Olympics. The network wanted to create a platform that would not only showcase the athletes' journey but also serve as the ultimate destination for fans to experience the Olympics. The challenge was to distill the essence of the Olympics into a simple truth: 'millions of journeys, one destination'. This required a comprehensive digital solution that could handle the vast amount of content and social interactions expected during the event.
The Solution
To address this challenge, Eurosport partnered with Iris, a global advertising agency specializing in content and social media, as well as digital platforms and services. Iris distilled the Olympics down to one simple truth: ‘millions of journeys, one destination’. This became the guiding principle for the development of a digital platform that would serve as the ultimate destination for fans to experience the Olympics. The platform was designed to share the moments and journeys that lead to the Games every day. It was equipped with advanced features to handle the vast amount of content and social interactions expected during the event. The solution provided by Iris allowed Eurosport to effectively capture and share the journey of athletes leading up to the PyeongChang 2018 Olympics.
Operational Impact
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