European Wax Center Case Study
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Domo
Tech Stack
- Data Visualization
- Data Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Business Operation
Services
- Data Science Services
About The Customer
European Wax Center is one of the fastest-growing lifestyle brands that offer body waxing services and beauty products to reveal beautiful skin. The company has a franchise network with 600 locations and employs more than 8,000 associates. The company is based in Miami, Florida and operates in the retail industry. The company was in need of a consolidated interface to view transactional, associate, and guest data information across operations, finance, human resources, and legal company verticals.
The Challenge
European Wax Center, a rapidly growing lifestyle brand offering body waxing services and beauty products, was facing a challenge in consolidating and viewing transactional, associate, and guest data information across various company verticals including operations, finance, human resources, and legal. The data was spreadsheet-driven and flat, which made it difficult to analyze and draw insights from. The company needed a customizable data platform that could meet its specific business needs and allow for more efficient data analysis.
The Solution
The company implemented Domo, a data visualization and analytics platform. One of the key features of Domo that the company found beneficial was the flexibility to customize data. This allowed the company to analyze the performance of a given region or center by focusing on specific sets of data and get information about adjusted sales, gross profit, and guest count. Domo also enabled the company to communicate effectively with all its associates, reaching all seven thousand people in their network. The data provided by Domo was visually stimulating, providing the right information to motivate action. Domo also customized an App to meet the company's needs, focusing on the stats they wanted to focus on. The platform's mobility, customization, and beautiful interface were highly appreciated.
Operational Impact
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