Etermax Scales its Popular Gaming Platform with the Continuous Availability of Redis Enterprise
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Redis Enterprise
- AWS
Tech Stack
- Redis
- AWS
- Flash Storage
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Infrastructure as a Service (IaaS) - Cloud Storage Services
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Software
- E-Commerce
Applicable Functions
- Business Operation
- Product Research & Development
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Etermax is a gaming company known for its popular online games such as Trivia Crack and Pictionary. The company experienced rapid growth in its user base, particularly in late 2014 when Trivia Crack went viral. Etermax's games attract millions of daily users, necessitating a robust and scalable infrastructure to support the high demand. The company initially relied on an open source Redis installation but soon faced limitations in terms of CPU bottlenecks, scalability, and cost. To address these challenges, Etermax turned to Redis Enterprise from Redis Labs, which provided the necessary performance, scalability, and cost-efficiency to support its growing user base.
The Challenge
In late 2014, Etermax’s online Trivia Crack game went viral, leading to a rapid increase in users. The company faced significant challenges with its existing open source Redis installation, including CPU bottlenecks, memory limitations, and high costs for maintaining a redundant infrastructure. The single-threaded nature of Redis and the inability to utilize all cores of the largest AWS instances further exacerbated the problem. Etermax needed a solution that could handle the high availability and performance demands of its growing user base, which was increasing by two to three million new users every week.
The Solution
Etermax turned to Redis Enterprise from Redis Labs to overcome the limitations of its open source Redis installation. Redis Enterprise provided significant improvements in efficiency, allowing Etermax to scale without downtime or performance impact. The solution's auto-sharding and auto-scaling capabilities, along with the ability to run multiple Redis instances on the same server, maximized server throughput and minimized costs. Redis Enterprise's in-memory replication and auto-failover features addressed high availability issues, enabling Etermax to improve reliability without expensive hardware. Additionally, Etermax is exploring Redis Enterprise's integration with flash storage to further reduce operational costs by storing inactive user data on cost-effective SSDs.
Operational Impact
Quantitative Benefit
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