Enhancing Live Music Experience: Bandsintown PLUS Integrates Stream Chat
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
- Platform as a Service (PaaS) - Application Development Platforms
Use Cases
- Leakage & Flood Monitoring
Services
- System Integration
About The Customer
Bandsintown is a music discovery platform with over 60 million users. It is designed to keep fans informed about upcoming live music events, providing personalized concert alerts and new-music recommendations. Bandsintown’s platform also enables artists to reach their fans by promoting tours, album releases, limited merchandise, and more. In 2020, Bandsintown started developing its own live stream product, Bandsintown PLUS, which is an all-access pass to exclusive live stream concerts. The company is committed to providing a rich live music experience for viewers and a professional performance environment for artists.
The Challenge
Bandsintown, a popular music discovery platform with over 60 million users, was faced with the challenge of enhancing its new live streaming concert platform, Bandsintown PLUS. The platform was designed to provide an all-access pass to exclusive live stream concerts, allowing users to attend up to 25 live streamed concerts each month. However, Bandsintown recognized the need for a feature-rich chat functionality to foster engagement during concert broadcasts and artist Q&As. The company wanted to avoid using third-party live stream tools and instead sought to build a custom platform that would provide a rich live music experience for viewers and a professional performance environment for artists.
The Solution
Having already been a Stream Feeds customer, Bandsintown decided to integrate Stream Chat into their platform using the Stream Chat Android SDK. The integration process took less than three months and was facilitated by the support provided by Stream via a shared Slack channel. Bandsintown leveraged Stream Chat to allow their viewers to engage with each other and with performing artists during live streams. The chat feature was made an opt-in option for Bandsintown PLUS audience members, with around 35-40% of viewers choosing to participate in the chat experience. Bandsintown plans to experiment with the chat functionality in the future by removing the opt-in requirement and automatically displaying the chat box to viewers.
Operational Impact
Quantitative Benefit
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