Enhancing Hiring Efficiency and Transparency at Gogoprint with Freshteam

Gogoprint is the largest online printing and customization platform in South East Asia, operating in Thailand, Singapore, and Malaysia. The company was established to address the lack of transparency in the printing industry, which traditionally favored large corporations with big printing budgets. Gogoprint uses state-of-the-art technology and algorithms to provide an easy way for customers of all sizes and with all levels of printing knowledge to order online in the most cost-efficient and time-efficient manner. Despite selling printing products, Gogoprint considers itself a Tech and Marketing company, differentiating itself from competitors by heavily investing in technology and sophisticated marketing efforts.

Gogoprint, the largest online printing company in South East Asia, faced significant challenges in managing its talent pool and maintaining transparency across the hiring lifecycle. Despite being a printing company, Gogoprint identifies itself as a Tech and Marketing company, necessitating the acquisition of tech-savvy, independent, motivated, and self-driven talent. The company's unique hiring process, involving multiple rounds of screening, interviews, and practical tests, required a platform that could accommodate these steps while enabling collaboration among all stakeholders. Furthermore, as a rapidly growing business, Gogoprint had to fill several positions simultaneously, making it challenging to keep track of all interviews, follow-ups, and decisions.

Gogoprint adopted Freshteam to streamline its hiring process. Freshteam's customizable hiring workflow allowed Gogoprint to tailor the process for each job posting, depending on the role, department, and position level. The platform also facilitated talent pool management, enabling Gogoprint to archive candidates with job roles as tags and automatically resurface them when relevant job openings were created. Freshteam's collaboration feature helped Gogoprint stay on top of all interviews and decisions, with email notifications for important positions. The platform also allowed the collection of quantitative and qualitative data through internal comments and interview scorecards, ensuring everyone had access to information and could weigh in with their opinions. Lastly, Freshteam's cost-effectiveness and integration with the Freshworks suite of products made it an attractive choice for Gogoprint.

• The implementation of Freshteam had a significant impact on Gogoprint's hiring process. The platform's customizable hiring workflow, talent pool management, and collaboration features enhanced the efficiency and transparency of the hiring process. The ability to collect structured feedback through internal comments and interview scorecards ensured that all stakeholders were on the same page, improving decision-making. Furthermore, the cost-effectiveness of Freshteam, coupled with its integration with the Freshworks suite of products, provided Gogoprint with the flexibility and possibility to meet future needs. As a result, Gogoprint was able to significantly reduce the time-to-hire, making a substantial difference to the team.

• Hiring time was reduced by 10-20%

• Improved collaboration across teams and projects

• Streamlined hiring process for all positions in the company