Bubble Group > Case Studies > Enhancing Early Childhood Language Development with SpeakEasy App

Enhancing Early Childhood Language Development with SpeakEasy App

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Technology Category
  • Analytics & Modeling - Computer Vision Software
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Cement
  • Equipment & Machinery
Applicable Functions
  • Product Research & Development
Use Cases
  • Building Automation & Control
  • Speech Recognition
About The Customer
SpeakEasy is designed for parents who want to boost the speech and language development of their children, from birth to five years old. The app is also useful for parents of children with or without speech delay. The app is built to empower parents with evidence-based activities and effective teaching techniques, all written by a speech therapist. The SpeakEasy Language Journey is customized to the language stage of each child. The app is also beneficial for speech therapists, with a version of the app built specifically for them.
The Challenge
Ken and Kyla Ettinger, co-founders of SpeakEasy, identified a gap in the market for a tool that could help parents boost the speech and language development of their children from birth to five years old. They wanted to empower parents with evidence-based activities and effective teaching techniques, all written by a speech therapist. The challenge was to create an app that could be customized to the language stage of each child, and be useful for parents of children with or without speech delay. As non-technical founders, they needed a platform that would allow them to bring their vision to life without the need for a technical team of engineers.
The Solution
The Ettingers chose to build their app on Bubble, a no-code web app building platform. This allowed them to create an app without coding, and to continue to rapidly experiment and improve their app in a way that would be impossible if they relied on a technical team of engineers. The SpeakEasy app works by having new users answer a few questions to place their child in a language developmental level. They then create an account and are offered a free trial to the subscription service, SpeakEasy Unlimited. The app includes tutorials that guide users to actions such as watching language technique videos, viewing at-home activity ideas, reading interactive articles about speech and language development, and tracking their child's language skills and development.
Operational Impact
  • The SpeakEasy app has been successful in reaching a wide audience and achieving significant user engagement. The app has been able to grow through a combination of speech therapist recommendations, social media, and paid advertising. The founders continue to add new content and features to the app to make it as useful as possible for parents and caregivers. They plan to continue to do so for the years to come and aim to become the leading speech development app for early language learning.
Quantitative Benefit
  • Launched web app in March 2020 and mobile app on iOS and Android in July 2020
  • Over 10,000 downloads
  • Over 8,000 accounts created on Bubble

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