Company Size
1,000+
Region
- America
Country
- United States
Product
- Sift
Tech Stack
- API
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Fraud Detection
Services
- Software Design & Engineering Services
About The Customer
San Francisco-based Creative Market is a design marketplace, where independent creators from around the world sell digital goods like fonts, graphics, stock photos, photography, and other assets. The brand and culture focus on enabling creative people to get their products to market, facilitating the convergence of commerce and creativity. With both international customers and creators, and users ranging from freelancers to professional marketing agencies, Creative Market’s primarily desktop visitors expect a fast, seamless buying experience through the marketplace or their Creative Market Pro subscription service. Since the company’s founding in 2012 and move from an Autodesk-owned entity to an independent company, Creative Market has grown to a user base of 4 million+ and 2 million+ pieces of purchasable digital content.
The Challenge
Creative Market, a San Francisco-based design marketplace, has a broad and continually expanding community. Their users vary from big corporate purchasers to independent freelancers, but they all shop through one-click checkout. This simple checkout means less friction, but it also opens the door to payment fraud. As the marketplace grew, payment fraud crept onto the platform. Although the teams originally built an internal rules-based fraud management system to combat the growing threat of fraudsters, their commitment to keeping the marketplace safe meant they wanted to get ahead of fraud and keep their chargeback rate low.
The Solution
With Support and Engineering working hand-in-hand, Chris and his team easily integrated with Sift using the documentation provided on the site. Chris found that having a Solutions Engineer available on the Sift end was invaluable because they could quickly resolve questions and regularly analyze Sift Score distribution together. With their new hybrid system – layering Sift on top of their internal fraud prevention framework – Creative Market is automating on Sift Score. Chris’s team is continually improving the accuracy of their Sift machine learning models with API upgrades and ensuring the right information is in the Sift Console for their customer support staff to easily investigate and label users. While the business has grown in the three years since Sift was implemented and the Creative Market team has expanded, fraud and chargeback rates have remained low.
Operational Impact
Quantitative Benefit
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