Haptik > Case Studies > Efficiency and Customer Experience Enhancement in Zurich Insurance Group through IoT

Efficiency and Customer Experience Enhancement in Zurich Insurance Group through IoT

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Applicable Industries
  • Finance & Insurance
Use Cases
  • Leasing Finance Automation
  • Usage-Based Insurance
About The Customer
Zurich Insurance Group is a leading global insurance company with over 30 years of experience. It has a large customer base and is trusted by its customers to secure their futures and offer financial security to their families and businesses. The company is known for its commitment to customer service and its ability to handle a high volume of queries and service requests. Zurich is constantly seeking ways to improve its service delivery and enhance customer satisfaction, which is why it sought a solution to make its customer service process more efficient and effective.
The Challenge
Zurich Insurance Group, one of the world's largest and most experienced insurers, was facing a significant challenge in managing the enormous volumes of queries and service requests from its large customer base. The company's goal was to cater to its customers' insurance needs effectively, especially during critical times such as after an accident, illness, or a natural calamity. Zurich sought to ensure 24/7 availability of customer care to attend to queries during and outside business hours, instantly resolve customer queries while providing relevant information and guidance, and make support seamless and easily accessible to customers, which can boost customer satisfaction.
The Solution
To address these challenges, Zurich partnered with Haptik to build a conversational solution, Zuri, an Intelligent Virtual Assistant. This chatbot was designed to improve Zurich’s business efficiency by allowing its customers to instantly manage existing policies and enabling faster query resolution by guiding customers step-by-step. It was also programmed to seamlessly route queries to human experts when necessary and swiftly handle routine tasks such as modifying personal details, making claims & withdrawal requests, and callback requests. This solution was aimed at making the customer service process more efficient and user-friendly, thereby enhancing the overall customer experience.
Operational Impact
  • The implementation of the Zuri chatbot by Haptik resulted in significant operational improvements for Zurich Insurance Group. The chatbot was able to automate a large portion of the customer service process, freeing up human agents to focus on more complex tasks. This led to a more efficient use of resources and a reduction in response times. The chatbot also improved the query resolution process, leading to higher customer satisfaction. Furthermore, the chatbot was able to increase engagement with website visitors, potentially leading to higher conversion rates. Overall, the chatbot helped Zurich to improve its service delivery and enhance the customer experience.
Quantitative Benefit
  • 84% automation rate achieved
  • 70% improvement in query resolution
  • 10% increase in engagement with website visitors

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