edamama Streamlines HR Operations and Reduces Hiring Time by 50% with Freshteam

edamama is an integrated digital platform for mothers and one of the fastest-growing e-commerce ventures in the Philippines. Launched in May 2020, the platform offers a personalized shopping experience, high-quality product range, and authentic parenting content. They have over 40,000 curated products and carry over a thousand brands, all vetted for safety and quality. The company is backed by leading investors and run by a diverse team with backgrounds in e-commerce, content, and tech. edamama aims to improve the purchasing journey for mothers, which is often fragmented, lacking curation, and cluttered with products of poor quality. They plan to double their employee headcount in the upcoming year and have remote offices outside the Philippines to cater to a larger target audience.

edamama, a rapidly growing e-commerce platform for mothers in the Philippines, faced significant challenges in their HR operations. The company was manually handling all HR tasks, from recruitment to employee management and time-off management. They lacked a career site and budget for job board postings, leading to manual candidate sourcing. The interview scheduling and feedback consolidation were also done manually, making it difficult to hire quality candidates for various roles. Employee data was scattered across multiple documents, and there was no centralized solution for storing all employee information. Time-off management was also a manual process, with employees applying via email and the HR team consolidating the data at the end of each month. These processes were time-consuming and involved a lot of manual administrative work for the three-member HR team at edamama. As a rapidly-scaling organization, edamama was looking for a solution to streamline their recruitment process and manage their employee data.

edamama chose Freshteam as their HR solution to automate all manual tasks. Freshteam allowed them to create a fully customizable career site, attracting multiple inbound applications for their open roles. The free job boards integration provided visibility for the openings and attracted potential candidates by posting to multiple job boards at once. Scheduling interviews became easier, and collecting interview feedback was streamlined through Interview Scorecards. Freshteam also enabled them to set up referral programs and monitor incentives, reducing the time-to-hire a candidate. Employee data, previously scattered across multiple spreadsheets, was consolidated in Freshteam, providing the HR department with instant access to all employee information. Employees were encouraged to use the self-service function to update their data. The time-off process was also streamlined, with employees having access to all information and applying for time-offs via Freshteam. The approval process was smooth, and the HR team no longer had to manually consolidate the data at the end of each month.

• The implementation of Freshteam has brought significant improvements to edamama's HR operations. The hiring process has evolved, with the manual task of reaching out to potential candidates via LinkedIn replaced by a fully customizable career site and free job boards integration. The scheduling of interviews and collection of feedback has been streamlined, reducing the time-to-hire. Employee data is now consolidated in a single platform, with the HR department having instant access to all information. The time-off process has also been streamlined, with employees having access to all information and applying for time-offs via Freshteam. This has taken a lot of manual activities off the HR team's shoulders, allowing them to focus on other core HR activities. Looking ahead, edamama plans to double their employee headcount and expand their operations, with recruiting quality talent and building an employer brand being their top priorities.

• Scaled to 120+ FTE's in 18 months

• Hiring timeline reduced from 3 weeks to 1 week

• Saved time and effort to focus on core HR activities