Eco-Tourism Agency's All-in-One Solution for Reservation Center with CallTrackingMetrics
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - GPS
Applicable Industries
- Equipment & Machinery
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Track & Trace of Assets
Services
- System Integration
About The Customer
Skyline Eco-Adventures is the United States’ first zipline company, founded in 2002 on Maui, Hawaii, by father and son, Buck and Danny Boren. Skyline’s first location, the Haleakala Skyline Tour, is located on Historic Haleakala Ranch in beautiful upcountry Maui. As a large travel company with multiple offices, they strive to use the latest tools and technology to track, measure, and optimize every dollar spent on their marketing initiatives. They aim to capture every single touch point in the customer journey and attribute those specific touch points back to a client reservation.
The Challenge
Skyline Eco-Adventures, a large travel company with multiple offices, was facing a challenge in tracking and optimizing their marketing initiatives. They were spending a significant amount on marketing with the primary goal of translating these initiatives into booked reservations and revenue. The company was trying to capture every touch point in the customer journey and attribute those specific touch points back to a client reservation. However, they were struggling to measure both online and offline initiatives and identify exactly where their customers were coming from. This was crucial for them to measure and optimize campaign spend based on performance. They also had to deal with different attribution models based on where the guest started in the sales funnel, making it difficult to target guests in various phases.
The Solution
Skyline Eco-Adventures started using CallTrackingMetrics (CTM) in their reservation center, creating standard operating procedures where reservation agents score the calls and enter a revenue amount right inside the call log. This allowed them to track revenue on a call-by-call basis and attribute revenue to the total return on marketing and advertising spend each month. They assigned specific tracking numbers to each ad and campaign across all offices, enabling them to know whether a customer clicked their ad and went to the website, called them from a static ad, and whether they actually booked a reservation. This process allowed them to adjust acquisition costs across channels by aggregating both the online booking revenue and the offline call-to-book revenue. They also moved past marketing attribution and into a phone system by switching to CTM’s Softphone, integrating the phone system itself and the call tracking platform for their reservation agents.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Smart Water Filtration Systems
Before working with Ayla Networks, Ozner was already using cloud connectivity to identify and solve water-filtration system malfunctions as well as to monitor filter cartridges for replacements.But, in June 2015, Ozner executives talked with Ayla about how the company might further improve its water systems with IoT technology. They liked what they heard from Ayla, but the executives needed to be sure that Ayla’s Agile IoT Platform provided the security and reliability Ozner required.
Case Study
IoT enabled Fleet Management with MindSphere
In view of growing competition, Gämmerler had a strong need to remain competitive via process optimization, reliability and gentle handling of printed products, even at highest press speeds. In addition, a digitalization initiative also included developing a key differentiation via data-driven services offers.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
Premium Appliance Producer Innovates with Internet of Everything
Sub-Zero faced the largest product launch in the company’s history:It wanted to launch 60 new products as scheduled while simultaneously opening a new “greenfield” production facility, yet still adhering to stringent quality requirements and manage issues from new supply-chain partners. A the same time, it wanted to increase staff productivity time and collaboration while reducing travel and costs.
Case Study
Integration of PLC with IoT for Bosch Rexroth
The application arises from the need to monitor and anticipate the problems of one or more machines managed by a PLC. These problems, often resulting from the accumulation over time of small discrepancies, require, when they occur, ex post technical operations maintenance.
Case Study
Robot Saves Money and Time for US Custom Molding Company
Injection Technology (Itech) is a custom molder for a variety of clients that require precision plastic parts for such products as electric meter covers, dental appliance cases and spools. With 95 employees operating 23 molding machines in a 30,000 square foot plant, Itech wanted to reduce man hours and increase efficiency.
