Easy-to-Use, Scalable Monitoring with Minimal Maintenance
Company Size
11-200
Region
- America
Country
- United States
Product
- Datadog
Tech Stack
- Python
- StatsD
- Amazon EC2
- Amazon S3
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Vistar Media provides a first-of-its-kind programmatic platform for the digital out-of-home advertising industry. Their bidding exchange enables media buyers and media owners to transact across guaranteed and non-guaranteed inventory in real time. With an inventory that includes 12 billion monthly impressions, Vistar Media empowers digital out-of-home marketers to build targeted, data-driven campaigns across a range of industries. They not only facilitate the buys but also act as an ad server for the network and advertisers who put in their server requirements. Their service is very similar to the large online ad servers.
The Challenge
Vistar Media, a company providing a programmatic platform for the digital out-of-home advertising industry, was facing a challenge as its infrastructure grew. They needed a powerful way to monitor their real-time service but didn't want to spend time managing their own monitoring solution. They were looking for a scalable, low-overhead solution that would integrate with their existing services and databases, such as Python, StatsD, Amazon EC2, and Amazon S3. This would allow their teams to focus on serving clients. In their previous setup, they had relied heavily on the open-source project Graphite and had more than 12 servers solely dedicated to collecting metrics for monitoring. As the company grew, they had to expend an increasing amount of time to make sure that the monitoring servers scaled at the same rate as the company.
The Solution
Vistar Media chose Datadog’s unified solution for their monitoring needs. Datadog provided Vistar Media with a scalable way to monitor their metrics, allowing them to quickly identify problems and reduce their mean time to resolution (MTTR). The engineering team was able to get immediate insight into their existing tech stack with turnkey integrations and create custom dashboards to gain visibility into the health of individual client systems. Datadog’s ability to perform customized metric monitoring, log critical events, and scale easily was a key factor in their choice. Vistar Media now uses Datadog as a daily monitoring tool to get a feel for what networks are actively sending requests to their servers, what live campaigns are running smoothly, and whether the right networks are requesting ads.
Operational Impact
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