E-Commerce Growth Through Automated Data Integration & Analytics
Company Size
1,000+
Region
- Europe
Country
- Austria
- France
- Germany
- Netherlands
Product
- Adverity DataTap
Tech Stack
- Microsoft Azure
- Microsoft Power BI
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- E-Commerce
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Inventory Management
Services
- Data Science Services
- System Integration
About The Customer
reBuy is a reCommerce company based in Germany, founded in 2009. Their online product recycling platform allows users to sell and buy used goods from 14 different categories at reasonable prices. As criticism of consumerism continues to grow, businesses like reBuy are flourishing. With more than five million customers in Germany, Austria, France, and the Netherlands, their platform has become the European market leader in the used electronics reseller field. reBuy uses multiple online tools to accumulate valuable data that needs to be organised and analysed on a regular basis. Effective data management is key to unlocking the untapped potential of marketing activities.
The Challenge
reBuy, a reCommerce company based in Germany, was looking to expand further in Europe. To achieve this, they needed to uncover insights into consumer behaviour data. They used multiple online tools to accumulate valuable data that needed to be organised and analysed regularly. However, they faced challenges with the never-ending flood of incoming data. Manual data preparation was time-consuming and distributing the final reports was tiresome. They tried to tackle their problems with an in-house solution first, transferring data to their warehouse via custom-made APIs. However, this solution proved to be error-prone and the data was not always up-to-date. Simple changes required a complete system update, which was cumbersome and costly. As a result, reBuy started looking for an out-of-the-box solution.
The Solution
reBuy was looking for a powerful solution to harmonise data for their marketing and BI tools. They wanted easy access from a central location, without the need for software programming skills. They wanted to remove silos and have a single source of truth by having all the data in their Microsoft Azure data warehouse. The data would then be ready to visualize in insightful graphs using their preferred tool: Microsoft Power BI. After an in-depth analysis of several solution providers, the team at reBuy was immediately convinced by the solution Adverity provided. Adverity DataTap made it easy for reBuy to transfer and harmonize large datasets from several sources. The cleaned data is organised and prepared automatically for visualisation. The end result is an improved analytics performance, due to the matching data schema across all their channels and campaigns, which enables convenient blending and joining of various datasets.
Operational Impact
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