Dutch Comfort Box: IoT for Social Impact and Engagement Advertising
About The Customer
The customers in this case are the Dutch football fans. They are passionate about their team and were deeply disappointed by the team's failure to qualify for two major tournaments. These fans are active on social media and are eager to engage with content related to Dutch football. They value tangible reminders of their team's past successes and are likely to participate in campaigns that allow them to express their support for the team. The Dutch Comfort Box campaign was designed to appeal to these fans, providing them with a way to engage with their favourite footballing moments and win a tangible reminder of better times.
The Challenge
The Dutch football team, one of the world's most renowned, failed to qualify for two consecutive major tournaments. This was a significant disappointment for the Dutch fans, who were left with no team to support during these events. The challenge was to find a way to engage these fans and provide them with a sense of comfort during this difficult time. The situation required a solution that could reach a large number of fans, engage them in a meaningful way, and provide a tangible reminder of better times in Dutch football.
The Solution
Iris Amsterdam, an advertising agency, came up with an innovative solution to this challenge. They created the Dutch Comfort Box, a limited-edition tissue box that fans could win. To participate, fans had to tweet their favourite Dutch footballing moment to @DutchComfortBox. This solution not only provided a tangible item for fans to hold onto during the tournaments, but also encouraged them to engage with the Dutch Comfort Box on social media, thereby creating a sense of community among the fans. The use of social media also allowed the campaign to reach a large number of fans, increasing its impact.
Operational Impact
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