Gem > Case Studies > Dropbox's Transformation in Recruiter Performance Management with Gem Data

Dropbox's Transformation in Recruiter Performance Management with Gem Data

Applicable Industries

Oil & Gas
Telecommunications

Applicable Functions

Human Resources
Sales & Marketing

Use Cases

Inventory Management
Time Sensitive Networking

About The Customer

Founded in 2007, Dropbox is the world's first smart workspace, aiming to design a more enlightened way of working. With over 600 million users and offices in 12 cities, Dropbox has seen a 19% growth year-over-year as of Q3 2019. The company is continuously innovating on hiring metrics to sustain this growth. Mike Moriarty, the Director of all Technical Staffing at Dropbox, has been with the company for three years. He has a background in sales, which has influenced his approach to recruiting, emphasizing the importance of tracking progress against averages and understanding the metrics he could control.

The Challenge

Dropbox, a leading file hosting and cloud storage company, was facing a significant challenge in managing their hiring funnel. The company needed an automated data collection and reporting system to gain insights into their recruitment process. The existing system was time-consuming and lacked the necessary data to optimize the hiring process. The Director of Technical Staffing at Dropbox, Mike Moriarty, noticed that crucial top-of-funnel stats were missing, which were essential for performance tracking and optimization. The lack of these metrics made it difficult to manage recruiter performance and optimize the hiring process.

The Solution

Dropbox turned to Gem, a data analytics platform, to address their challenges. Gem's product provided Dropbox with the much-needed top-of-funnel data, eliminating the need for manual data collection and recording. This allowed Dropbox to gain better insights into which parts of the hiring funnel needed optimization. Gem's data also enabled Dropbox to take a top-down approach, allowing individual recruiters to manage their performance based on data. Recruiters could identify their strengths and weaknesses and adjust their strategies accordingly. Furthermore, Gem's data allowed for strategic repositioning of both candidates and recruiters, optimizing the candidate experience and recruiter workload management.

Operational Impact

The implementation of Gem's data analytics platform has fundamentally shifted Dropbox's approach to recruiting. It has transformed the process from a numbers game to a thoughtful look at each stage in the hiring process. The data has allowed for strategic repositioning of both candidates and recruiters, ensuring the best candidate experience and efficient recruiter workload management. The use of Gem's data has also empowered recruiters to own their process, understand how to leverage their strengths, and develop their weaknesses to control their output. This has resulted in a very low attrition rate and high satisfaction within the recruiting team. Furthermore, the automated reporting has enabled Dropbox to get the fundamentals right, allowing them to innovate and build new metrics that have never existed in staffing.

Quantitative Benefit

Saved the team an average of 135 hours a week in repetitive processes, equivalent to about 3.5 full-time employees a year.
Enabled individual contributors to manage their performance and debug their own funnels.
Allowed talent leaders to strategically reposition both candidates and recruiters to optimize hiring.