Brightpearl > Case Studies > Driveline Baseball's Successful Return to Brightpearl for Enhanced Retail Operations

Driveline Baseball's Successful Return to Brightpearl for Enhanced Retail Operations

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Technology Category
  • Functional Applications - Inventory Management Systems
Applicable Industries
  • Consumer Goods
  • Retail
Applicable Functions
  • Procurement
  • Warehouse & Inventory Management
Use Cases
  • Inventory Management
  • Retail Store Automation
Services
  • System Integration
  • Training
About The Customer
Driveline Baseball is a multichannel B2C company established in 2008 and based in Kent, Washington. The company specializes in data-driven baseball performance training, offering coaching, physical therapy, and selling cutting-edge baseball training equipment, such as its best-selling Smash Factor Balls™. Driveline's retail business is unique and complex, requiring several custom integrations for efficient operations. The company has faced challenges with supply issues and unpredictable consumer demand, and has been seeking solutions to manage excess stock.
The Challenge
Driveline Baseball, a multichannel B2C company specializing in data-driven baseball performance training, faced a significant challenge in managing its complex retail operations. The company initially used Brightpearl for its operations, but due to the need for several custom integrations, including 3PL providers, which were not available on Brightpearl at that time, the company decided to switch to an alternative solution provider. However, the alternative solution turned out to be expensive, time-consuming, and frustrating, failing to meet Driveline's unique needs. The company was struggling with ongoing supply issues and unpredictable consumer demand, with excess stock becoming a major problem.
The Solution
Driveline Baseball decided to return to Brightpearl, which had since launched a library of Plug & Play integrations, including native connections to leading apps and tools such as Shopify, Amazon, and 3PL providers like ShipBob. The company had kept Brightpearl running in the background, which made the re-implementation process smoother. With Brightpearl back in full swing, Driveline leveraged the platform's market-leading functionality, including a powerful Automation Engine and a cutting-edge demand forecasting tool. The company also had access to Brightpearl’s deep, open API, allowing it to curate an ever-evolving suite of best-in-class tools to support its growth. A key feature was Brightpearl’s Inventory Planner, which provided hassle-free buying recommendations based on reliable demand forecasting.
Operational Impact
  • Returning to Brightpearl has allowed Driveline Baseball to significantly improve its retail operations. The company has been able to leverage Brightpearl's powerful Automation Engine and cutting-edge demand forecasting tool, enabling it to manage supply issues and unpredictable consumer demand more effectively. The availability of Plug & Play integrations has also provided the company with the flexibility to curate a suite of tools that best support its unique needs and growth. With Brightpearl's Inventory Planner, Driveline has been able to make more accurate buying decisions, helping to eliminate excess stock. Despite the uncertainties facing many retail brands, Driveline Baseball is confident about its continued success with Brightpearl at its heart.
Quantitative Benefit
  • Overstock set to be eliminated, reducing the average $48,000 of excess stock that US retailers are hoarding
  • Fulfillment errors cut to less than 1%
  • Access to a wide range of Plug & Play integrations, enabling efficient operations and growth

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