Dr. Martens modernizes its global data protection and retention strategy with 11:11 Systems
Company Size
1,000+
Country
- United Kingdom
Product
- 11:11 Cloud Backup for Veeam Cloud Connect
- 11:11 Cloud Backup for Microsoft 365
Tech Stack
- Veeam Cloud Connect
- Microsoft 365
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- Retail
Applicable Functions
- Business Operation
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
About The Customer
Dr. Martens is an iconic British brand founded in 1960 in Northamptonshire. Originally produced for workers looking for tough, durable boots, the brand was quickly adopted by diverse youth subcultures and associated musical movements. Dr. Martens has since transcended its working-class roots while still celebrating its proud heritage and, six decades later, “Docs” or “DMs” are worn by people around the world who use them as a symbol of empowerment and their own individual attitude. With 158 stores and 191 third-party stores around the globe — not to mention a burgeoning direct-to-consumer (DTC) business, which now includes 13 websites — Dr. Martens is the definition of a truly modern, global business.
The Challenge
Dr. Martens, a global business with 158 stores and 191 third-party stores around the globe, needed a modern, global data retention and protection strategy. The company's data was growing at a rapid pace, and it was clear that the company could benefit greatly from the security, resiliency, and global availability of the cloud. This meant moving away from traditional data retention strategies, including some of its on-premises environments. The company was also facing the ever-present threat of cybercrime, which continues to skyrocket for organizations of all sizes and sectors around the world.
The Solution
To help the business keep pace with modern data retention and protection best practices, Dr. Martens turned to 11:11 Systems to manage its cloud transition, which now includes 11:11 Cloud Backup for Veeam Cloud Connect and 11:11 Backup for Microsoft 365. Globally available and fully-integrated with Veeam’s industry-leading technology, 11:11 ensures that Dr. Martens’ data is secure and available continuously no matter where it lives, from London to Sydney to Los Angeles. With solutions designed to meet the highest possible standards for security, compliance, performance, and availability, the combination of 11:11 Cloud Backup and 11:11 Backup for Microsoft 365, served to modernize Dr. Martens infrastructure simply, cost-effectively, and securely.
Operational Impact
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