Case Studies > Dodson Property Management To Double Portfolio In 2011 With AppFolio

Dodson Property Management To Double Portfolio In 2011 With AppFolio

Company Size
11-200
Region
  • America
Country
  • United States
Product
  • AppFolio
  • Rent Manager
Tech Stack
  • ACH Payments
  • iPad Integration
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Digital Expertise
  • Productivity Improvements
Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
  • Business Operation
  • Facility Management
Use Cases
  • Inventory Management
  • Remote Asset Management
Services
  • Software Design & Engineering Services
  • System Integration
  • Training
About The Customer
Dodson Property Management is a property management company based in the greater Richmond area in Virginia. The company manages a portfolio of apartments and houses and aims to grow significantly. Led by CEO Duke Dodson, the company is focused on leveraging technology to enhance its operations and support its growth objectives. Dodson Property Management values user-friendly and intuitive solutions that can streamline their processes and improve efficiency. The company is committed to providing excellent service to its clients and tenants, and it continuously seeks innovative ways to enhance its operations.
The Challenge
Dodson Property Management aimed to grow their portfolio by 100% in 2011. They were previously using Rent Manager online but only utilized the bare minimum of its features, leading to some tasks being done manually. The company needed a more efficient and user-friendly solution to support their ambitious growth plans. Duke Dodson, the CEO, discovered AppFolio at a conference in Atlanta and was impressed by its capabilities and ease of use, which led to the decision to switch to AppFolio.
The Solution
Dodson Property Management switched to AppFolio, a property management software that is user-friendly and intuitive. The transition was smooth, with the team quickly adapting to the new system. AppFolio's features, such as online payments via ACH, integrated marketing tools, and the ability to create work orders from the field using iPads, significantly improved the company's efficiency. The software also allowed the company to save time on regular tasks, which could then be devoted to business growth. Additionally, the use of iPads in the field enabled property managers to provide better service to tenants and showcase the company's technology to prospective property owners.
Operational Impact
  • Dodson Property Management experienced a significant improvement in efficiency, with the ability to save 40-60 hours a month using integrated marketing tools for posting vacancies.
  • The company saved 16-24 hours a month on regular tasks such as entering checks, paying owners, and creating owner statements.
  • The use of iPads in the field allowed property managers to provide better service to tenants and lease properties quicker.
  • The company's business development manager used the iPad to demonstrate AppFolio's benefits to prospective property owners, enhancing the company's appeal.
  • The overall infrastructure and team were better equipped to handle growth, reducing the fear of expansion.
Quantitative Benefit
  • Dodson Property Management saved 40-60 hours a month using integrated marketing tools for posting vacancies.
  • The company saved 16-24 hours a month on regular tasks such as entering checks, paying owners, and creating owner statements.

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