RingCentral > Case Studies > DMEautomotive Enhances Collaboration with RingCentral Cloud-Based Solution

DMEautomotive Enhances Collaboration with RingCentral Cloud-Based Solution

Applicable Industries

Automotive
Buildings

Applicable Functions

Maintenance
Sales & Marketing

Use Cases

Time Sensitive Networking

Services

Cloud Planning, Design & Implementation Services
System Integration

About The Customer

Founded in 2007, DMEautomotive (DMEa) is a vertically integrated marketing company specializing in enterprise-level customer lifecycle products for the automotive industry. With over 300 employees, DMEa provides turnkey marketing solutions to the largest and most advanced automotive organizations in the United States. The company operates across two campuses – one in Daytona Beach and the other in Jacksonville – within multiple buildings and departments. From design to marketing execution, DMEa's operations require robust collaboration, making effective communication systems essential for its success.

The Challenge

DMEautomotive (DMEa), a leading automotive marketing company, faced a significant challenge in maintaining effective communication among its 300+ employees spread across two campuses in Daytona Beach and Jacksonville. The company's operations, ranging from design to marketing execution, required robust collaboration, necessitating instant access and individual phone extensions for all employees, including those on the production line. However, the existing on-premise PBX system was not only expensive, with an investment of over $300,000, but also required a specialized team for configuration and maintenance. Over time, the PBX equipment demanded continuous investment in upgrades and maintenance, posing a significant challenge for the innovation-driven company.

The Solution

In search of a more affordable, easy-to-manage, and reliable solution, DMEa turned to cloud alternatives to replace its PBX hardware. The company chose RingCentral, a cloud-based phone system, as its solution. In 2011, DMEa deployed RingCentral Office across its entire campus, gradually phasing out its legacy PBX equipment. The initial system setup was completed over one weekend, and within less than 30 days, RingCentral’s dedicated Implementation Advisors had the system up and running. This included a seamless transfer of over 500 phone numbers. A standard feature like extension to extension calling proved essential to the everyday tasks of employees, enabling them to make calls easily to any building or department. Now, all employees can easily manage their personal profiles from their computers and mobile phones with minimal oversight and administration from IT.

Operational Impact

The adoption of RingCentral's cloud-based phone system has significantly improved DMEa's operational efficiency. The solution has not only simplified the company's communication infrastructure but also enhanced collaboration among employees across different buildings and departments. The feature of extension to extension calling has proved essential for everyday tasks, enabling employees to make calls easily to any location. Furthermore, the system allows employees to manage their personal profiles from their computers and mobile phones, reducing the need for IT oversight and administration. The transition to RingCentral has positioned DMEa as a technology-forward company, aligning with its innovation-driven ethos.

Quantitative Benefit