Digital wallets market roundup
Company Size
1,000+
Region
- America
Country
- United States
- Worldwide
Product
- Digital Wallets
Tech Stack
- APIs
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Application Infrastructure & Middleware - Data Visualization
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Machine to Machine Payments
Services
- Data Science Services
About The Customer
The customer is a leading devices and services company operating in the financial services industry. They were interested in understanding the evolving global digital wallets space and releasing their own digital wallet solution. The company sought to gain effective competitive landscaping and understanding of current prevalent industry business models. They aimed to leverage the insights generated from the research as a key resource in their strategic planning and decision-making processes.
The Challenge
Blueocean Market Intelligence was tasked with providing a comprehensive market roundup of the top digital wallets available globally and assessing various business models to understand how the market is evolving to include different and innovative payment solutions. The client wanted to understand the current prevalent industry business models and gain strategic competitive insights. The research was to be executed using an all-inclusive secondary/desk research, pulling information from syndicated sources, publicly available information, and other existing research owned and shared by the client.
The Solution
The research was initiated with continual discussions with the client to ascertain the top digital wallets to be studied. Detailed functionalities, workings for P2P (person-to-person) and P2B (person-to-business) payments, revenue model, external support to the wallet (APIs and others), social media integration, and consumer experience were captured for each of the players selected. Periodic improvements to the intermediate drafts were realized through client feedback. Powerful visualization was created to bring the story alive for the client deliverable in a simplified form. The research was spread over a period of two weeks and was structured to be in alignment with the project objectives.
Operational Impact
Quantitative Benefit
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