Locatify > Case Studies > Digital Transformation of Iceland Road Guide: An IoT Case Study

Digital Transformation of Iceland Road Guide: An IoT Case Study

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Technology Category
  • Sensors - Autonomous Driving Sensors
  • Sensors - GPS
Applicable Industries
  • Retail
Use Cases
  • Retail Store Automation
  • Vehicle Telematics
About The Customer
Iceland Road Guide is a family-owned business that has been publishing travel books for over 40 years. The company has a vast collection of information about more than 3000 points of interest in Iceland, including hotels, restaurants, and other services. The company's goal is to provide tourists and locals with comprehensive, easy-to-use guides to help them explore and enjoy all that Iceland has to offer. With the digital transformation of their guide into an app, they aim to make their wealth of information more accessible and user-friendly.
The Challenge
Iceland Road Guide, a family-owned travel book business with over 40 years of publishing experience, faced a significant challenge. The company needed to digitalize their extensive collection of over 3000 Icelandic points of interest into an easy-to-use offline app. The goal was to make their vast repository of information more accessible and user-friendly for tourists and locals alike. The challenge was not just about digitizing the data but also about creating an intuitive and engaging user interface that could work offline. The app needed to include various services like hotels, restaurants, and other points of interest, and it also needed to provide offline maps and directions with automatic GPS triggering of content.
The Solution
A custom solution was created for Iceland Road Guide, which included linking to their Content Management System (CMS) to pull over 3000 points of interest. The solution was designed to work offline, providing users with access to information about hotels, restaurants, and other points of interest, even without an internet connection. The app was built using the Automatic Tourist Guide template, designed specifically as a destination guide with maps, important info, driving routes, and local points of interest. The app also used outdoor GPS tour guides and map markers with a custom script to pull the point of interest information and media from a third-party CMS. The client provided branding assets such as the app icon, loading image, banner logo, and chose the theme colors. The app was designed to automatically pull all 3,000+ points of interest and associated media into the app from the client's CMS.
Operational Impact
  • The operational results of the solution were significant. The app provided a user-friendly interface that made it easy for tourists and locals to access information about various points of interest in Iceland. The offline functionality of the app ensured that users could access the information even in areas with poor or no internet connectivity. The automatic GPS triggering of content provided users with real-time information based on their location, enhancing their travel experience. The app also allowed Iceland Road Guide to update their content easily through their CMS, ensuring that the information provided to users was always up-to-date. The app's availability on both Android and iOS devices increased its reach, making it accessible to a wider audience.
Quantitative Benefit
  • Digitalized over 3000 points of interest
  • Created an offline app available on both Android and iOS devices
  • Linked the app to the company's CMS to automatically pull in new data

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