Digital Transformation in ATIS Ketchum through AuraQuantic iBPMS

ATIS Ketchum is a strategic communications and public relations agency based in Quito, Ecuador. With 18 years of experience in the field of Public Relations in Ecuador, ATIS has the endorsement and support of Ketchum, a leading international Communications and Public Relations agency. The company offers services for Strategic Communication, PR, Digital PR, Event Management and Media Monitoring. The agency provides the strategies, techniques, tools and advice to position and support their customers’ reputations. The company has a wealth of experience and practice in the areas of banking and finance, technology, health, education, public sector, aviation, telecommunications, construction, legal, foundations and mass consumption.

ATIS Ketchum, a strategic communications and public relations agency, faced a significant challenge in managing its information monitoring process. This process was crucial for the agency as it supported the management by generating results reports at the end of each campaign or month, measuring the impact of the Public Relations management for each of the campaigns. The agency needed a well-structured process that could systematize the information generated by the Monitoring team, organize it into categories, and provide the customer with a daily product in a uniform and corporate presentation. The agency also aimed to offer its customers the best service by implementing software that would give complete control of the entire information monitoring process, covering all aspects such as the input of material to monitor newspapers, magazines, radios, TV channels and online sites, the organization of information in a corporate form, the backup of information on servers that allow you to store information in an orderly manner with easy search function, and controlling a database of media that serves as the basis for ATIS monitoring.

ATIS Ketchum chose AuraQuantic iBPMS to manage and control the information monitoring process. The first process implemented with AuraQuantic was building a database of Public Relations and media customers (ATIS Ketchum monitoring base). The next step was to create a template for sending a daily press clipping that groups information into the following categories: brand, competition and topics of interest. All based on keywords that are entered in the customer’s registration process in the system. In addition, each client has 1 year of storage space for information backups. This solution provided ATIS Ketchum with a reliable monitoring system that supports the work and management of the Public Relations area, offering greater reach to media, monitoring all media at a regional level, social media behavior monitoring, and instant information management.

• The implementation of AuraQuantic iBPMS Process Management platform has empowered the successful implementation of a reliable information monitoring system. The manual operational workload has substantially reduced as the company digitizes all types of information. The project was successfully carried out by LeadSolutions Cía. Ltd., AuraQuantic Partner in Ecuador. The benefits include press clippings ordered and controlled by customers, a customer database with automatic input of information, integration with the Public Relations’ internal systems and shipping, and generation of Excel and PDF reports with support for the preparation of monthly and custom reports for each customer, with the required frequency.

• 100% Automated communication with clients
• 100% Automated content analysis reports
• 1 year of storage space for information backups for each client