Revenue.io > Case Studies > Digital Marketing Firm Boosts Client Growth and Satisfaction with Revenue.io

Digital Marketing Firm Boosts Client Growth and Satisfaction with Revenue.io

Applicable Industries

Education
Telecommunications

Applicable Functions

Sales & Marketing

Services

Training

About The Customer

The customer in this case study is a leading digital marketing agency that assists companies in growing to the next level. They achieve this by developing and executing dynamic digital marketing strategies that drive the right traffic from Google and Facebook, identify what resonates with audiences, and develop the perfect website experience. The agency had been using multiple communication solutions but was in search of a more comprehensive and flexible platform that could meet all their needs, particularly in terms of call recording and listening.

The Challenge

The case study revolves around a leading digital marketing agency that was in search of a comprehensive communications hub. The agency had previously used multiple communication solutions, but none of them fulfilled all their requirements, particularly the ability to record and listen to phone calls. They also desired a platform that offered the flexibility to add features without the need for a third-party service. The agency was in search of a sales platform that offered a wide range of capabilities, which would allow them to develop and execute dynamic digital marketing strategies more effectively.

The Solution

The agency's search led them to Revenue.io, where they opted for a combination of the RingDNA Global Communications Hub and Conversation AI. This solution provided them with the dialing features they deemed most important, such as Salesforce-integrated Click-to-Call, Voicemail Drop, and post-call conversation intelligence. These features allowed the agency's representatives to dial prospects from within Salesforce, avoid repetitive voicemail messages, and analyze conversations post-call. An added advantage was the quick and easy setup of RingDNA, which the agency could do themselves in just 30 minutes, eliminating the need for an outside Salesforce contractor.

Operational Impact

The implementation of Revenue.io brought about significant operational improvements for the agency. The Click-to-Call and Voicemail Drop features saved time for the representatives, and the use of Conversation AI for reviewing over 800 calls in the past year led to a 10% improvement in their talking vs. listening ratio. This improvement allowed the reps to listen more closely to prospects and be more empathetic from the beginning. As a result, they started turning away more of the wrong clients and partnering more often with the right ones, leading to higher quality clients for the business overall. Additionally, the analytics provided by Conversation AI were also used by the Marketing and Product teams to uncover insights that improved their product offering, product-market fit, and positioning against competitors.

Quantitative Benefit

Reps listened to over 800 phone calls for training in the past year, leading to improved communication skills.
The team’s ratio of talking vs. listening improved by 10% after implementing Revenue.io, enabling them to listen more carefully to prospects and choose customers who were a better fit for the company.
Revenue.io led to increases in client growth, client retention, customer satisfaction, and higher NPS scores.