Digital Advertising Boosts Local Reach for Mable's Smokehouse
About The Customer
Mable’s Smokehouse is a family-run business located in Williamsburg, Brooklyn. The business is co-owned by Meghan Love and Jeff Lutonsky. They are known for their authentic Texas-style BBQ and have a strong local following. Their BBQ platters range from $10.95 to $19.95 per person. Despite their popularity, they faced the challenge of reaching new customers within their local community. Initially skeptical about digital advertising, they eventually found success with Foursquare Ads, a location-based advertising platform.
The Challenge
Mable’s Smokehouse, a family-run business in Williamsburg, Brooklyn, is known for its authentic Texas-style BBQ. Despite having a strong reputation and a loyal customer base, the business faced the challenge of expanding its reach within the local community. The traditional word-of-mouth method was not sufficient to attract new customers. The owners, Meghan Love and Jeff Lutonsky, were initially skeptical about digital advertising. They had been approached by numerous advertising platforms but were unsure about the effectiveness and return on investment (ROI) of these digital marketing strategies.
The Solution
The owners decided to try Foursquare Ads, a location-based digital advertising platform. Unlike other platforms, Foursquare Ads focuses on promoting businesses to users based on their location and nearby establishments. This approach appealed to the owners as it did not seem desperate or out of place, unlike other platforms where unrelated businesses might top the search results. Moreover, Foursquare Ads provided tangible results and statistics a few days after the ad was placed, allowing the owners to quickly assess their ROI. The owners found that customers who checked in via a Foursquare Ad usually came in groups, further increasing their ROI.
Operational Impact
Quantitative Benefit
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