Broadcom > Case Studies > DeNA: Mobile Internet Services Leader

DeNA: Mobile Internet Services Leader

Company Size

1,000+

Region

Asia

Country

Japan

Product

Apteligent

Tech Stack

Android NDK
iOS
Android

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Productivity Improvements

Technology Category

Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

E-Commerce
Telecommunications

Applicable Functions

Discrete Manufacturing
Quality Assurance

Use Cases

Predictive Maintenance
Real-Time Location System (RTLS)

Services

Data Science Services
Software Design & Engineering Services

About The Customer

DeNA is a company that develops and operates a wide range of mobile and online services including games, e-commerce and entertainment content distribution. Since its launch in Tokyo in 1999, DeNA has grown from a small online auction service to a hugely successful international organization with over 2,000 employees worldwide. The company offers an impressive portfolio of mobile and online services. It boasts over 1,000 web games and 100 mobile apps developed natively, with many having upwards of 10 million downloads. It has a diverse user base to match, running the gamut from games to e-commerce to entertainment content distribution. DeNA currently mobile apps on several platforms, focusing on Android and iOS.

The Challenge

DeNA offers an impressive portfolio of mobile and online services. It boasts over 1,000 web games and 100 mobile apps developed natively, with many having upwards of 10 million downloads. It has a diverse user base to match, running the gamut from games to e-commerce to entertainment content distribution. DeNA currently mobile apps on several platforms, focusing on Android and iOS. Gaming apps require extremely detailed coding at every level. The user experience, which of course is of the utmost importance, hinges on this. Creating a successful app is one thing, but maintaining that success becomes a huge headache for developers. To DeNA’s dismay, several of their creations received negative reviews in the App Store and Google Play. The feedback was mostly focused around the instability of their mobile apps, which caused many customers to abandon ship. DeNA needed a robust mobile-first solution that was capable of dissecting problems to understand real-time, real-world performance.

The Solution

DeNA’s pressing challenge was to identify how and why users were experiencing errors. Errors often linger because quite simply, mobile teams are ignorant that a problem even exists. After implementing Apteligent however, DeNA was able to remove the barrier of the unknown. Using breadcrumbs, they gained deep insight into events leading to errors. These issues spanned the entire user flow, including user actions, network calls, and mobile state changes. Armed with information gleaned through Apteligent, DeNA was able to identify and fix critical performance issues that were impacting users. For instance, they discovered that over 20% of crashes were occurring when the app was loading. By performing detailed diagnostics and root cause analysis, they found that errors were primarily occurring on certain devices.

Operational Impact

Quickly identify and prioritize business critical issues: Using breadcrumbs and stack trace, DeNA found that the most amount of users on certain devices were being affected by issues more than others.
Accelerate time to fix issues: With over 100 mobile apps to monitor, some issues took weeks to fix. Apteligent helped DeNA dramatically reduce the mean time to resolution.
Implement user analytics: With new rollouts, DeNA now has visibility into new app, OS, and device releases - along with how they impact uptime and adoption.

Quantitative Benefit