Delivering the World’s Slimmest Gesture-Controlled Smart Band
Company Size
1,000+
Region
- Asia
Country
- India
Product
- Reflex Wav
Tech Stack
- Gesture Control Technology
- Automatic Sleep Tracking
- OLED Display
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Productivity Improvements
Technology Category
- Wearables - Watches, Gloves & Wrist Computers
Applicable Industries
- Consumer Goods
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- Hardware Design & Engineering Services
- System Integration
About The Customer
Titan Company Limited, a joint venture between the TATA Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1984 under the name Titan Watches Limited. Titan Company is the fifth largest integrated own-brand watch manufacturer in the world. With a retail footprint of over 1,400 stores, Titan Company has India’s largest specialty retail network spanning over 240 towns. Today, Titan Company Limited is TATA’s largest consumer company, and India’s leading producer and retailer of watches, jewelry, eyewear and accessories. Titan is one of the few players to launch a smart wearable for the Indian market.
The Challenge
Titan Company was focused on developing a unique wearable to address the demand in the urban youth market through their Fastrack brand. Since the product was targeted at youth, cost targets were challenging for the project to be viable. Also, the 9mm slimness meant that the entire assembly of the band had to be done in a very controlled environment with plenty of technical expertise.
The Solution
With vast experience in designing and building products for an intelligent world, we offered optimized solutions in both engineering and manufacturing processes for Reflex Wav. In the product development stage, PCBA design saw circuit boards, metal parts and battery packs integrated to lower materials cost and ease scalability. Along with other optimization efforts, we provided prototyping, process analysis/development, testing, validation and integration services in ensuring seamless transition to production. Our GPSC team also extended support in procuring parts and components at faster pace and optimum prices. This has enabled Titan Company to stay within production costs, schedules and expectations. In manufacturing the Reflex Wav, we provided expertise in PCB assembly, test and advanced engineering, NPI, pilot and volume ramping, process reliability tests and failure analysis. At the same time, we also facilitated continuous lean activities to maximize yield. The final product is then delivered to customers via a robust logistics network.
Operational Impact
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