Deep consumer engagement drives conversion rates
Company Size
1,000+
Region
- America
Country
- United States
Product
- Quill
Tech Stack
- Intelligent Automation
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Automotive
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Replenishment
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Dominion Dealer Solutions is a comprehensive platform provider for auto dealerships, offering tools to manage inventory, marketing, and customer information. The company serves a wide range of auto dealerships, helping them streamline operations and improve customer engagement. With a focus on innovation and efficiency, Dominion Dealer Solutions aims to provide its clients with the best possible tools to enhance their business performance. The company has a significant presence in the United States and caters to a large number of dealerships, making it a key player in the automotive industry.
The Challenge
Dominion Dealer Solutions needed a cost-effective, automated way to take information from multiple sources, quickly and accurately analyze the data, and generate consumer-ready automobile descriptions in real time. The challenge was to create engaging content that could drive click-throughs, showroom conversions, and vehicle sales. The existing manual process was time-consuming and prone to errors, making it difficult to scale and meet the growing demands of the market.
The Solution
Dominion Dealer Solutions turned to Narrative Science’s intelligent automation platform, Quill, to create a custom vehicle description product. Quill transforms data such as make, model, mileage, and features into individual vehicle stories at scale. This automated solution allowed Dominion to generate consumer-friendly content quickly and accurately, driving higher engagement and sales. The implementation of Quill enabled Dominion to automate the content creation process, reducing the time and effort required to produce high-quality vehicle descriptions. This not only improved operational efficiency but also enhanced the overall customer experience by providing more detailed and engaging information about the vehicles.
Operational Impact
Quantitative Benefit
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