Actian > Case Studies > Data for Profit: AutometricS HelpS Auto induStry HeAvyweigHtS drive Better, more profitABle BuSineSS deciSionS

Data for Profit: AutometricS HelpS Auto induStry HeAvyweigHtS drive Better, more profitABle BuSineSS deciSionS

Company Size

11-200

Region

America

Country

United States

Product

Actian DataCloud
Actian ParAccel Big Data Analytics Platform
Actian Data Integrator
Actian Data Profiler

Tech Stack

Cloud-based model
Data Integration
Big Data Analytics

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Productivity Improvements
Revenue Growth

Technology Category

Analytics & Modeling - Big Data Analytics
Analytics & Modeling - Predictive Analytics
Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Automotive

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Predictive Maintenance
Predictive Quality Analytics
Supply Chain Visibility

Services

Data Science Services
System Integration

About The Customer

Autometrics is a company that was founded in 2000 with the idea of providing hosted business intelligence in key vertical industries, including automotive and travel. The company has a scalable infrastructure built to accommodate the travel industry and deep domain expertise in analyzing auto industry data. Autometrics has access to a phenomenal array of U.S. auto industry data from sophisticated third-party sources, that, when combined with auto manufacturer data and intelligently analyzed, can help predict buyer behavior and deliver real impact to manufacturers’ and dealers’ bottom lines.

The Challenge

In the depths of the 2008-2009 economic downturn, Autometrics faced a significant business challenge. The recession had hit the automotive and travel industries hard, and Autometrics felt the pinch. The company needed to completely reinvent itself to survive. Autometrics had access to a phenomenal array of U.S. auto industry data from sophisticated third-party sources, that, when combined with auto manufacturer data and intelligently analyzed, could help predict buyer behavior and deliver real impact to manufacturers’ and dealers’ bottom lines. However, many potential clients were not only reluctant to give up their internal data but also reluctant to trust it to a cloud environment.

The Solution

Autometrics began to evangelize the value of sifting through huge volumes and varieties of data to get to the relevant data quickly and accurately. The company zeroed in on lower funnel prospects (LFPs), those customers primed to walk onto the lot and buy right now. Autometrics leveraged Actian Data Integrator to rapidly onboard and regularly update from a vast and ever-changing set of auto-related data sources. The company also added Actian Data Profiler to do rapid scanning of these massive datasets to identify and remove duplicates. Autometrics set out to find innovative thinkers in the auto industry who recognized the business value of a partner who not only rapidly collects both wide and deep data on LFPs but also has unique capabilities to isolate the meaningful signal data from the vast volumes of noise data surrounding it.

Operational Impact

Autometrics has a healthy and growing clientele, with the majority of volume automakers using its services.
The company has been able to craft a business case that directly contributes to an automaker’s profitability.
Autometrics has been able to provide the industry’s most sophisticated LFP analysis, so manufacturers can understand exactly what models to provide to which dealerships, which pricing and incentive offers would be meaningful to which buyers, and which ads would be truly effective.

Quantitative Benefit

Autometrics can drive analytics at amazing speeds on more than 2 billion rows of accumulated multi-year data.
The company can adjust to each customer’s unique requirements and easily add data from their proprietary or internal sources or change ETL formats to meet their specific business needs.