Customer Success - Ahlsell
Company Size
1,000+
Region
- Europe
Country
- Sweden
Product
- Pivotal CRM
Tech Stack
- Microsoft technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions
- Sales & Marketing
Services
- Software Design & Engineering Services
About The Customer
Ahlsell is the largest wholesaler in the Nordic region, with a primary focus on electrical, plumbing, and HVAC supplies, tools, and equipment. The company is headquartered in Stockholm, Sweden, and employs over 4,000 people. Ahlsell's goal is to improve its sales processes and make them more efficient. To achieve this, the company uses a centralized order management solution and a CRM system.
The Challenge
Ahlsell, a leading wholesaler in the Nordic region, was seeking to implement a new CRM system. The company's primary focus is on electrical, plumbing, and HVAC supplies, tools, and equipment. The challenge was to find a system that would help its sales agents and sales managers achieve better alignment with senior management objectives. The company needed a solution that was flexible, easy to integrate with other supporting systems, and user-friendly.
The Solution
Ahlsell selected Pivotal CRM as their solution. The decision was based on the system's flexibility, its ease of integration with other supporting systems, and its user-friendliness. An important factor in the decision-making process was that Pivotal is based on the latest Microsoft technology. Over 3,000 sales agents have been trained and are using Pivotal CRM continuously. The system provides 'early warning' signals to encourage proactive behavior, which has resulted in better service between the sales team and its customers.
Operational Impact
Quantitative Benefit
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