Case Studies > Customer Focused Marketing Integrates Entrinsik Informer to Deliver a Comprehensive Automotive CRM System

Customer Focused Marketing Integrates Entrinsik Informer to Deliver a Comprehensive Automotive CRM System

Customer Company Size

SME

Region

America

Country

United States

Product

AutoAccelerator CRM
Entrinsik Informer
SugarCRM

Tech Stack

SugarCRM

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Digital Expertise
Productivity Improvements

Technology Category

Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Visualization
Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Automotive

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Predictive Maintenance

Services

Software Design & Engineering Services
System Integration

About The Customer

Customer Focused Marketing (CFM) is a company that specializes in providing comprehensive CRM solutions for the automotive industry. Their flagship product, AutoAccelerator CRM, integrates all facets of automotive CRM into one system, built using SugarCRM. CFM aims to enhance the marketing, sales, and customer satisfaction processes for automotive dealers by providing real-time data and customizable reporting solutions. The company is dedicated to delivering user-friendly, flexible, and powerful tools that empower their clients to make data-driven decisions without the need for extensive IT support. CFM's commitment to innovation and customer satisfaction has made them a trusted partner in the automotive CRM space.

The Challenge

AutoAccelerator CRM, a subsidiary of Customer Focused Marketing (CFM), is an all-in-one CRM solution -- built using SugarCRM -- integrating all facets of automotive CRM into one comprehensive system. To enhance their offering, the team at AutoAccelerator CRM needed to integrate a powerful, flexible reporting solution. They spent thousands of dollars and many hours of development time trying to write a customized reporting solution and investigated other SugarCRM plug-ins with no success. The challenges were trying to develop a powerful and flexible enough tool that allowed some level of customization by the user. They had also worked really hard on their user interface and wanted a reporting tool with an interface that was clean and contemporary. Finally, they didn’t really have development resources they could dedicate to the project so they needed something that was pretty much plug-and-play. CFM wanted a reporting solution that would be simple to use and give users the ability to make report customizations like grouping and charting to avoid creating multiple reports that just displayed the same data in different formats.

The Solution

After meeting Entrinsik at SugarCon 2010 and watching several demos, CFM selected Entrinsik Informer because it was easy to implement, report building is simple, it provides run-time customization capabilities, has a clean, intuitive user interface, and reports are easily created by non-developers. With Informer, CFM has a secure, real-time reporting solution for accessing and displaying business-critical information stored within AutoAccelerator CRM. Informer has allowed CFM to dedicate their time and resources to perfecting their application, not building a reporting tool. There is no way they could have built a reporting tool with all of the functionality and flexibility that Informer offers. The plug-and-play nature of Informer made it an ideal choice for CFM, allowing them to quickly deploy a reporting solution that met all their requirements.

Operational Impact

Informer has allowed CFM to quickly deploy a reporting solution giving users access to the reports they need, where and when they need them.
Users feel more empowered by the charting and grouping capabilities.
By combining AutoAccelerator CRM and Entrinsik Informer, automotive dealers have access to real-time data and can customize reports on the fly without any IT assistance.
The integration greatly reduces the time CFM has to spend creating reports, allowing them to focus on other critical tasks.
Clients are very impressed with the quick report creation and the ability to customize reports, driving improved marketing, sales, and customer satisfaction.

Quantitative Benefit