Customer Alliance Case Study
Region
- Europe
Country
- Germany
Product
- Customer Alliance Rating System
Tech Stack
- MySQL
- SugarCRM
- datapine
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Remote Asset Management
Services
- Data Science Services
About The Customer
Customer Alliance is a company based in Berlin, Germany, that operates in the Software as a Service industry. They provide a rating system for the hotel industry, aiming to review and analyze customer data. The goal of their service is to generate a large amount of high-quality customer reviews, which in turn helps hotels to attract more visitors and bookings through their websites. The company required a SaaS-based analytics solution that required minimal IT involvement, easy integration with SugarCRM, and reliable customer support.
The Challenge
Customer Alliance, a company that provides a rating system for the hotel industry, faced several challenges. Their data was spread across multiple systems, including MySQL databases, SugarCRM, and CSV files, making it difficult to consolidate and analyze. They needed to track the performance of their sales team on an hourly basis to ensure efficiency and productivity. Additionally, they wanted to combine data from sales and customer support to gain a comprehensive view of their operations and customer interactions.
The Solution
The company implemented datapine, a SaaS-based analytics solution that required minimal IT involvement. This solution was easily integrated with SugarCRM, providing a unified platform for data analysis. datapine's interactive, real-time dashboards delivered detailed information that enabled the sales representatives to identify and evaluate sales prospects much faster and more accurately. The management team was also provided with mobile access to all dashboards, allowing them to browse charts and tables, filter information of interest, and drill into reports for more detail on the go.
Operational Impact
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