Vonage > Case Studies > Crowdcast's Interactive Broadcast Success with Vonage Video API

Crowdcast's Interactive Broadcast Success with Vonage Video API

Technology Category

Platform as a Service (PaaS) - Application Development Platforms
Sensors - Camera / Video Systems

Applicable Industries

Telecommunications

Use Cases

Real-Time Location System (RTLS)
Time Sensitive Networking

Services

System Integration

About The Customer

Crowdcast is a live video platform that hosts webinars, Q & As, courses, and online conferences. The company is on a mission to change webinars from being the clunky, frustrating experience of old to being a seamless, delightful way to teach and connect online. Crowdcast believes that live video can be used to connect people in more deep and meaningful ways and that shared learning is essential for progress. The company aims to empower individuals, businesses, teachers, and activists to discuss, teach, and even sell through its platform.

The Challenge

Crowdcast, a live video platform for webinars, Q & As, courses, and online conferences, was facing challenges in providing a seamless and interactive experience for both hosts and audiences. The traditional webinar experience was often fraught with technical problems and lacked real interaction among participants. The company needed a video platform that could address these issues and enhance the webinar experience. The goal was to transform webinars from being a clunky, frustrating experience to a seamless, delightful way to teach and connect online. The challenge was to create a platform that would allow anyone to set up and run professional, high-quality webinars, Q&A sessions, live courses, and summits with a few easy steps and no downloads.

The Solution

Crowdcast turned to Vonage Video API to address these challenges. The Vonage Video API enabled hosts to create events with a few clicks to broadcast and interact in real-time with thousands of people. Participants didn’t need to download any software and could join the conversation at any time, from a web browser or mobile device. The Vonage interactive broadcast capabilities allowed Crowdcast to provide a webinar service that reaches a wide range of endpoints and large audience numbers. The platform could handle up to 3,000 real-time viewers backed by unlimited HTTP Live Streaming (HLS) audience numbers. The RTMP connection for Facebook and YouTube live streaming enabled customers to reach a wider audience on social networking platforms. Vonage’s mobile SDKs also allowed Crowdcast to create native mobile apps to connect to the live video events in a seamless, easy way from wherever they are. The archiving feature allowed webinars to be recorded in a format that’s instantly available and easy for post-production.

Operational Impact

By using Vonage’s live video platform, Crowdcast has created a webinar platform like no other. Hosts can create an event with a few clicks, and in no time at all can be broadcasting and interacting in real-time to thousands of people in their audience, as well as reaching millions of new viewers via the RTMP integration. The interactive broadcast features enabled by Vonage mean there is no restriction on creativity for Crowdcast customers. Participants don’t need to download any software and can jump on screen to be part of the conversation at any time, whether from the web browser or their mobile. This has significantly improved the user experience for both hosts and participants, making webinars more engaging and interactive.

Quantitative Benefit

The platform can handle up to 3,000 real-time viewers backed by unlimited HTTP Live Streaming (HLS) audience numbers.
The RTMP connection for Facebook and YouTube live streaming enabled customers to reach a wider audience on social networking platforms.
The archiving feature allowed webinars to be recorded in a format that’s instantly available and easy for post-production.