RingCentral > Case Studies > Craftlogic Software LLC Enhances Recruitment Process with RingCentral’s SMS API

Craftlogic Software LLC Enhances Recruitment Process with RingCentral’s SMS API

Technology Category

Platform as a Service (PaaS) - Application Development Platforms
Robots - Wheeled Robots

Applicable Industries

Telecommunications

Applicable Functions

Product Research & Development

Use Cases

Time Sensitive Networking

Services

System Integration

About The Customer

Craftlogic Software LLC is a technology company founded in 2003 and based in Frisco, Texas. The company operates in the field of software development and IT consultancy, providing services to clients who require highly skilled IT professionals. Craftlogic believes in the craftsmanship of software development and emphasizes the importance of quality results. In 2008, the company expanded its business to include IT recruiting services for its clients. Depending on current contracts, the company size varies between 20 to 100 employees. The company's primary business need is cost savings.

The Challenge

Craftlogic Software LLC, a Texas-based IT consultancy and recruitment firm, faced a significant challenge in its recruitment process. The traditional method of contacting job candidates via phone calls was proving to be inefficient and time-consuming. The company found it increasingly difficult to get job candidates on the phone, leading to a frustrating cycle of missed calls and voicemails. For instance, a recent job opening attracted over 900 resumes, and the company had to contact each candidate, which proved to be a daunting task. The company's existing SMS notification system, which was routed through another service provider, was not consistent. The SMS came from a phone number associated with the service provider, not from a Craftlogic business phone number. This inconsistency led to confusion and inefficiency as replies from candidates had to be manually forwarded to the right recruiter via email.

The Solution

Craftlogic decided to revamp its recruitment process by integrating RingCentral’s SMS API into its proprietary applicant tracking system. This allowed the company to send job candidates messages directly from the recruiter's business phone number, even if the message was automated. The messages contained a link to a scheduling app on the company's website, where candidates could schedule a call with a recruiter. The system also sent appointment reminders to ensure candidates would answer the phone or cancel in advance if the agreed-upon time no longer worked for them. The switch to RingCentral’s SMS API also brought about cost savings for Craftlogic. The SMS service was included in their RingCentral subscription, whereas the previous SMS gateway charged based on the number of messages sent.

Operational Impact

The integration of RingCentral’s SMS API into Craftlogic's recruitment process has significantly improved the company's operational efficiency. Now, when a job candidate receives an SMS message, it comes directly from the recruiter's business phone number, creating a more consistent and professional impression. This has also simplified the process for candidates, who can now easily schedule calls with recruiters through a link provided in the SMS. Furthermore, the use of the RingCentral mobile app allows recruiters to maintain a separation between their work and personal lives. They can make and receive calls or send and receive messages using the same business phone number that they would use in the office, distinguishing business calls and texts from personal ones.

Quantitative Benefit

Craftlogic was able to contact over 900 job candidates efficiently, improving the recruitment process.
The company saved costs by switching to RingCentral’s SMS API, which was included in their subscription, unlike the previous SMS gateway that charged per message.
The integration of RingCentral’s SMS API into Craftlogic's system eliminated the need for manual forwarding of replies, improving efficiency.