Alludo > Case Studies > CorelDRAW: A Game-Changer for Logique Communications Inc.

CorelDRAW: A Game-Changer for Logique Communications Inc.

Applicable Industries

Packaging
Telecommunications

Applicable Functions

Product Research & Development
Sales & Marketing

Use Cases

Time Sensitive Networking

Services

Training

About The Customer

Logique Communications Inc. is a Toronto-based marketing and communications firm founded in the summer of 2004. The company offers a wide range of services in strategic marketing, corporate identity, web design, online advertising, packaging, print, and more. With a full-time staff of four people, Logique regularly hires freelancing designers, IT specialists, and project managers for each project. This structure allows the company to take on projects of all sizes while maintaining low overhead costs. The company's founder and Account Director, Cameron Murphy, has a business degree and his main focus is to manage the company and develop new customers.

The Challenge

Logique Communications Inc., a Toronto-based marketing and communications firm, was approached by Alpha Health and Wellness, a personal training company, to help them update their logo, business cards, and other marketing collateral. The company wanted to expand its core fitness offerings to a more holistic approach, including 'balance-of-life' and 'life coach' services. The challenge was to create a logo that conveyed a sense of positive energy flow. The initial creative brief included a triangular, spiral-shaped symbol that was to be the basis for the 'A's in the word ALPHA. The remaining letters 'LPH' were to be designed using a rounded, sans-serif font. The challenge was to create a visually pleasing symmetry while maintaining the essence of the brand.

The Solution

Logique Communications used CorelDRAW, a powerful graphic design software, to create the logo. CorelDRAW's intuitive features allowed the designer to easily select one or more nodes on a curve and drag them to a new position. The application provided an instant preview of what the new shape would look like, eliminating much of the guesswork from the workflow. With just a few keystrokes and mouse-clicks, the designer was able to create a copy of the newly designed 'A', flip it horizontally, and position it at the other end of the word to display a visually pleasing symmetry. CorelDRAW's flexible file sharing capabilities also allowed the designers at Logique to easily export files as simple PDF documents, which could be sent to clients for approval. For professional print jobs, CorelDRAW offered plenty of options.

Operational Impact

The use of CorelDRAW has significantly improved the operational efficiency of Logique Communications. The software's intuitive features have made it easier for the designers to create and modify designs, saving them a lot of time and effort. The instant preview feature has eliminated much of the guesswork from the workflow, allowing the designers to make changes with confidence. The software's flexible file sharing capabilities have also streamlined the process of getting client approvals. Moreover, CorelDRAW's extensive options for professional print jobs have made it a one-stop solution for all of Logique's design needs.

Quantitative Benefit

CorelDRAW has saved countless hours for Logique Communications over the years.
The software's intuitive features and instant preview capabilities significantly reduce the guesswork and time spent on design tasks.
CorelDRAW's flexible file sharing capabilities allow for easy export of files as simple PDF documents, facilitating quick and efficient client approvals.