Consumer Packaged Goods and Retail Case Study - General Mills France
Company Size
1,000+
Region
- Europe
Country
- France
Product
- 3DEXPERIENCE platform
- Perfect Shelf Industry Solution Experience
Tech Stack
- Cloud-based technology
- Virtual technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Revenue Growth
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Consumer Goods
- Food & Beverage
- Retail
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Retail Store Automation
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
About The Customer
General Mills France is a subsidiary of General Mills, a world-leading food company. The company is known for its Häagen-Dazs premium ice cream brand among other food products. The company is constantly innovating and expanding its product line to meet the changing demands and preferences of consumers. In this case, General Mills France wanted to capitalize on the growing trend of snacking by introducing a new, more compact and easier-to-eat version of its Häagen-Dazs ice creams. The company's decision to launch this new product line was based on two years of consumer market studies, reflecting its commitment to placing the consumer at the center of its product strategy.
The Challenge
General Mills France, a subsidiary of a world-leading food company General Mills, wanted to increase its share of the ice cream market by expanding its Häagen-Dazs premium ice cream brand to respond to consumers’ increased inclination for snacking. The company needed to design the most efficient and innovative merchandising strategy to launch its expanded line of Häagen-Dazs ice cream. The key to success was innovative merchandising. The company engaged with major French retailers to implement the most effective way to position and merchandise its products to maximize category growth and brand revenue.
The Solution
To design the most efficient merchandising strategy tailored to each retailer, General Mills France adopted Dassault Systèmes’ 3DEXPERIENCE platform and its Perfect Shelf Industry Solution Experience. The company used virtual technology from Perfect Shelf to collaborate with retailers and develop a new vision for this line of products by defining the best product, category, and shelf-space strategy. The cloud-based version of Perfect Shelf was chosen because it was faster to deploy, offers greater flexibility, and all support is included in the price of the offering. With Perfect Shelf, General Mills France was able to come up with different merchandising options for its new Häagen-Dazs line adapted to the look and layout of each store.
Operational Impact
Quantitative Benefit
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