CompareNetworks achieves 90% annual customer retention with GoodData
Company Size
200-1,000
Region
- America
Country
- United States
Product
- imSMART
- GoodData
Tech Stack
- Cloud-based data analytics
- Business Intelligence
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Healthcare & Hospitals
- Life Sciences
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
CompareNetworks is a San Francisco-based company that builds B2B media marketplaces to connect science and healthcare manufacturers with target buyers. Its marketplaces span life sciences, pharmaceuticals, vision and dental care, and laboratory equipment. They feature over 8 million products with complete specifications and thousands of product videos to streamline purchasing and partnership decisions. The company was founded in 2000 and has been using GoodData since 2013 to analyze media marketplace profitability, total revenue, and identify opportunities for growth. CompareNetworks developed imSMART, an interactive mobile sales enablement tool for B2B companies within the science and healthcare industries, to help their customers reduce costs and increase revenue.
The Challenge
CompareNetworks, a company that builds B2B media marketplaces to connect science and healthcare manufacturers with target buyers, needed a business intelligence partner to fulfill their complex business needs. They wanted to help their customers cut costs and increase revenue with their proprietary imSMART tool, while also accelerating their own growth as a creator of comparative B2B marketplaces. However, they lacked the necessary analytics. Over the years, they observed their customers struggling to share data across sales and marketing teams to realize business goals. This led to the development of imSMART, an interactive mobile sales enablement tool for B2B companies within the science and healthcare industries.
The Solution
CompareNetworks integrated GoodData into their imSMART platform to bring sophisticated cloud-based data analytics to science and healthcare manufacturers and service providers. This integration allowed CompareNetworks to empower its customers to analyze marketing campaigns and optimize sales pipelines. The reports provided by imSMART, powered by GoodData, offer granular, quantitative data on specific campaigns and reveal insights like which assets sales teams leverage the most when engaging with prospective buyers. This information has enabled sales and marketing teams to better allocate budget and reduce spending. Furthermore, CompareNetworks customers often integrate GoodData insights into their CRM and other BI tools to shed light on new trends and opportunities, accelerating sales pipelines, better identifying qualified leads, and optimizing marketing strategy.
Operational Impact
Quantitative Benefit
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