Commerce 360: Delivering Location Intelligence through BBVA’s financial Big Data
Company Size
1,000+
Region
- Europe
Country
- Spain
Product
- Commerce360
Tech Stack
- CARTO Engine
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Finance & Insurance
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
BBVA is a global leader in Financial Services with a presence in 30 countries. Headquartered in Madrid with more than 75 million customers around the world, their leadership team created a Data Science department to develop digital products for small to medium enterprises (SMEs). Today, BBVA Data & Analytics leads in areas such as FinTech and Big Data, with a special focus on providing their B2B clients and SMEs access to intelligence derived from their data. Prioritizing data protection, BBVA Data & Analytics uses advanced anonymization and aggregation techniques, making it impossible to detect information on the individual transactions of people and businesses.
The Challenge
BBVA Data & Analytics identified a gap in the market to provide location-based insights to small to medium enterprises (SMEs) in Spain, which drive a large percentage of the country's economic activity. They wanted to develop a solution that could answer questions related to Performance Management and Site Planning. Point of Sale (POS) card payment terminals provided a wealth of historical sales data, which was then aggregated and anonymized to ensure statistics on retail activity could not be traced back to individual merchants or transactions of specific customers.
The Solution
Using CARTO Engine, BBVA Data & Analytics launched Commerce360, a web-based solution with insights on customer spending patterns, trade area activity, and market performance based on transaction data. Commerce360 enables merchants to make data-driven decisions using statistical indicators based on data from actual transactions. The web-based solution features a customizable dashboard with over 100 different modules that display commercial activity through interactive maps, charts and data visualizations. Commerce360 presents commercial activity on specific retail sector and trade area by geocoding anonymized and aggregated POS data.
Operational Impact
Quantitative Benefit
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