Cloudinary Speeds up New Rep Ramp-Up with Gong
Company Size
11-200
Region
- America
- Asia
- Europe
Country
- Other
- United States
Product
- Gong
Tech Stack
- AI conversation analysis
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
Use Cases
- Remote Collaboration
Services
- Data Science Services
About The Customer
Cloudinary is a company that provides a comprehensive cloud-based image and video management solution. Founded in 2011, it has quickly become a preferred solution used by web and mobile application developers at major companies around the world to streamline media management and deliver an optimal end-user experience. Cloudinary’s 180,000 users include Answers.com, Conde Nast, Gawker, Gizmodo, GrubHub, Indiegogo, Outbrain, Snapdeal, Under Armour, Vogue, Wired and many others. The company's sales team, managed by Brittany Caulfield, Vice President of Sales, consists of 13 members including Account Executives, Sales Development Representatives, and Sales Engineers.
The Challenge
Cloudinary, a comprehensive cloud-based image and video management solution provider, faced a challenge in managing its sales team across four international locations in different time zones. The company used multiple conferencing systems like GoToMeeting, join.me, and Skype, making it difficult to record and review sales calls. The lack of visibility into sales conversations was a significant issue, especially for sales team members not sitting in the same office. The company needed a solution that could provide insights into what was working and what needed improvement in reps’ calls.
The Solution
Cloudinary implemented Gong's solution to address its challenge. Gong is a fully automated system that records all sales calls, eliminating the need for sales team members to manually record their calls. The system also allows product team members to understand what product features the sales reps have promised to clients and to hear client concerns in their own words. Gong's real-time listen-in feature allows managers to silently jump on and off a live call at will, without worrying about the conferencing system chiming and interrupting the call. The implementation of Gong at Cloudinary was quick and straightforward, with team members excited about not having to worry about recording calls anymore.
Operational Impact
Quantitative Benefit
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