ClickLogiq and Xtremepush: A Partnership Driving Success in the Trading Industry
Customer Company Size
SME
Country
- Worldwide
Product
- Xtremepush platform
Tech Stack
- Web push notifications
- Customer data activation
- Real-time delivery and personalisation
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Predictive Replenishment
- Onsite Human Safety Management
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
ClickLogiq is a global leader in online performance-marketing solutions, founded in 2014. The company provides comprehensive services to clients in the financial trading industry, tailored to drive measurable growth and customer retention. ClickLogiq is a customer-centric marketing agency that focuses on delivering exceptional multichannel experiences for audiences of traders around the world. The company is committed to ensuring that customers have the real-time information needed to make informed choices. ClickLogiq makes data-driven decisions based on their understanding of each customer. The company works on behalf of multiple brands, making it important that their selected vendor operates on a fair pricing model that only charges them for what they use.
The Challenge
ClickLogiq, a global leader in online performance-marketing solutions, was looking for a new provider to enhance their push notifications service. They had previously worked with several vendors but found their services to be merely acceptable. ClickLogiq had four main requirements for a new provider: seamless integration with their existing tech stack, proven ability to deliver ROI and results, a flexible pricing structure that would allow them to scale in line with their own customers’ growth, and a broad offering of channels and features to allow them to expand and enhance campaigns over time. They also needed a provider that could handle multiple brands and operate on a fair pricing model that only charged them for what they used.
The Solution
ClickLogiq chose Xtremepush as their new provider. Xtremepush’s integration with Solitics, a data management and automation platform, was a key factor in ClickLogiq's decision. This integration allowed ClickLogiq to activate their customer data in support of personalised communications. Xtremepush’s excellent reputation for delivering solutions, particularly in the sports betting and gaming industry, also played a significant role in their decision. ClickLogiq was live with its first campaign within one month of signing the contract. Looking to the future, ClickLogiq intends to bring more of their clients in the trading industry onto the Xtremepush platform and explore new channels via the platform, like the on-site inbox.
Operational Impact
Quantitative Benefit
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