GoodData > Case Studies > CleverMaps Pioneers Data Storytelling With Cloud-Native Analytics, Powered by GoodData

CleverMaps Pioneers Data Storytelling With Cloud-Native Analytics, Powered by GoodData

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Company Size
11-200
Region
  • Europe
Country
  • Czech Republic
Product
  • CleverMaps
  • GoodData Cloud Native platform
  • GoodData.CN
Tech Stack
  • Cloud-Native Analytics
  • Data Visualization
  • Data Integration
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Digital Expertise
  • Productivity Improvements
Technology Category
  • Application Infrastructure & Middleware - Data Visualization
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Retail
Applicable Functions
  • Logistics & Transportation
  • Quality Assurance
Use Cases
  • Real-Time Location System (RTLS)
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
About The Customer
CleverMaps is an analytics platform transforming how the world uses data to solve location-related problems. CleverMaps allows businesses to integrate data from multiple sources of any scale, analyze it in their integrated computation engine, and visualize the results. The analytical outcomes can be exported directly to a file, embedded in an application, or shared with a link. The CleverMaps team needed a more efficient way to process and visualize large data sets quickly. Ondřej Tomas, Jiří Žaloudek, and Lukas Puchrik are co-founders of CleverMaps, a map-based analytics platform transforming how the world is using data to solve location-related problems. The company’s solutions provide insights to support strategic decisions about any location-related business queries. Since its founding in 2013, the Czech Republic-based company has successfully delivered more than 100 projects across 20 countries and a diverse range of industries including retail, insurance, banking, real estate, delivery services, and more.
The Challenge
CleverMaps, a map-based analytics platform, was designed to simplify data-driven decisions for non-technical users dealing with location data. However, previous vendors and in-house attempts to build a BI infrastructure did not meet their needs to quickly and efficiently simplify this process, thus inhibiting CleverMaps’ ability to scale. The team learned that more data is not the key for better decisions. Rather, the key for better decision-making is the correct representation, interpretation, and context of the analytic insights. To address this, the company committed to providing better data storytelling capabilities for customers to combine location intelligence insights with BI visualizations.
The Solution
CleverMaps was invited to join the GoodData Cloud (GoodData.CN) Native beta program to push the limits of the new platform. With GoodData.CN, CleverMaps enhanced its data storytelling efforts and built a flexible solution for its customers. GoodData.CN enables companies to deploy on any cloud platform, giving developers flexibility and eliminating the need to move or copy data. This reduces costs, improves efficiency, and enables real-time analytics by decreasing latency. For CleverMaps, this meant that the integration with their platform was seamless and immediately enhanced their business intelligence capabilities. Due to GoodData.CN’s headless BI design, CleverMaps was able to tap into a non-proprietary, API-first engine to access a single enterprise-wide source of metrics and insights.
Operational Impact
  • Simplified architecture and streamlined operations
  • Reallocated resources to customer-facing projects
  • Built and published a demo leveraging eight years of San Francisco traffic data in only 21 days
Quantitative Benefit
  • Built a proof of concept in just 21 days

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