Cleva's Remarkable Growth: A Case Study on IoT Integration
Technology Category
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Picking, Sorting & Positioning
- Retail Store Automation
Services
- System Integration
About The Customer
Cleva is a UK-based DIY brand that sells a wide range of products, including vacuum cleaners, lawnmowers, and outdoor power tools. The company, which was originally a Chinese-owned manufacturing brand, branched into the European direct-to-consumer market in 2016. It sells products online under its own brands, Vacmaster and LawnMaster, and caters to both B2C and B2B markets. Cleva's products are sold via its Shopify webstore, Amazon, eBay, and other online marketplaces such as Wayfair and B&Q. The company has experienced rapid growth since its launch, doubling in size every year and achieving a 100% year-on-year growth rate.
The Challenge
Cleva, a UK-based DIY brand, has been experiencing a rapid growth since its launch in 2016, doubling in size every year and achieving a 100% year-on-year growth rate. However, maintaining this growth post-Covid presented a significant challenge. The company had to deal with the fluctuating online demand that affected many businesses in the wake of the pandemic. Cleva had to ensure that it could continue to meet the demand for its products, which range from vacuum cleaners to outdoor power tools, and are sold both B2C and B2B via various online platforms. The company also faced the challenge of managing its operations efficiently as it expanded its product range and opened a second warehouse.
The Solution
Cleva adopted Brightpearl, a retail operating system, from its launch. The system's purpose-built features and intuitive connectivity made it an ideal choice for managing Cleva's operations. Brightpearl's powerful Automation Engine became an operational mainstay for Cleva, automating and streamlining processes such as orders, inventory, warehouse, shipping, and fulfilment. This automation not only reduced labour costs by around 50%, but also freed up key staff members to focus on other areas of the business. Brightpearl also allowed Cleva to make informed decisions about staffing levels. Furthermore, Brightpearl's ability to seamlessly interact with the team's accounting system meant that Cleva could receive high-quality data and analytics through one system.
Operational Impact
Quantitative Benefit
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