CitrusAd Delivers Data to Global Retailers with Domo
Company Size
11-200
Country
- Worldwide
Product
- Domo
- Domo Everywhere
Tech Stack
- Data Analytics
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
CitrusAd is a company that operates in the e-commerce retail advertising space. Founded in 2017, it quickly grew to become a leader in its field. The company helps retailers incorporate an auction-based advertising platform into their e-commerce operations. This allows brands to more effectively advertise to customers as they browse and search. This not only helps brands gain the exposure they need to get added to the cart, but also helps retailers further monetize their e-commerce operations. CitrusAd operates in 22 countries and serves 46 retailers. The company handles 35 billion ad requests annually and has 90 Domo users.
The Challenge
CitrusAd, a leader in the e-commerce retail advertising space, helps retailers incorporate an auction-based advertising platform into their e-commerce operations. This allows brands to more effectively advertise to customers as they browse and search, helping them gain the exposure they need to get added to the cart and helping retailers further monetize their e-commerce operations. However, the company faced challenges in terms of scalability and the ability to extract insights and value out of data. Without a solution like Domo, it would have taken nearly six to twelve months to stand up a comparable solution.
The Solution
CitrusAd leveraged Domo, a data analytics and visualization tool, to address its challenges. The company was able to start using Domo in less than four weeks, a significant reduction from the six to twelve months it would have taken to stand up a comparable solution. With Domo, CitrusAd's team could focus on extracting insights and value out of the data, instead of spending time working on the plumbing. The company provided access to Domo to everyone in the company, enabling self-serve reporting and analytics for faster decision-making. CitrusAd also used Domo Everywhere to automatically create personalized reporting and analytics dashboards for each of its retailers and their advertisers. This provided each retailer with a self-service, white-labeled dedicated platform that was synced in real time with CitrusAd’s Domo instance.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.
